This episode (from 2020) provides crucial updates for Amazon sellers, covering new tools like Virtual Bundling, key dates such as Prime Day, and changes to GTIN exemption processes. It also highlights Helium 10 product updates and their acquisition of Prestozon, offering insights into how sellers can leverage these developments for competitive advantage and improved PPC management.
Key takeaways
Brand Registered Sellers can create virtual bundles of existing FBA ASINs to form new product offerings, enhancing merchandising and potentially increasing average order value.
Prime Day dates are confirmed for October 13th and 14th (2020), with a promotion offering $10 back to Prime Shoppers who spend $10 on eligible small business brands prior to Prime Day.
Amazon has simplified GTIN exemption requirements, allowing sellers to use product images instead of brand owner letters, streamlining the listing process for new products.
Helium 10 launched a new dashboard, Keyword Manager, and expanded to Amazon Netherlands, India, and Mexico, providing sellers with enhanced data and keyword research capabilities across more markets.
Helium 10 acquired Prestozon, a PPC software company, integrating advanced PPC management tools for Amazon sellers to optimize ad spend and discover hidden keywords.
Amazon has opened up in new marketplaces such as Sweden, plus Helium 10 Follow Up has a lot of new updates to stay in compliance with Amazons new communication guidelines. This and more in this week's top stories.
What does this episode say about amazon & marketplaces?
Brand Registered Sellers can create virtual bundles of existing FBA ASINs to form new product offerings, enhancing merchandising and potentially increasing average order value.
What does this episode say about product & merchandising?
Prime Day dates are confirmed for October 13th and 14th (2020), with a promotion offering $10 back to Prime Shoppers who spend $10 on eligible small business brands prior to Prime Day.
What does this episode say about paid acquisition?
Amazon has simplified GTIN exemption requirements, allowing sellers to use product images instead of brand owner letters, streamlining the listing process for new products.
What does this episode say about ai & automation?
Helium 10 launched a new dashboard, Keyword Manager, and expanded to Amazon Netherlands, India, and Mexico, providing sellers with enhanced data and keyword research capabilities across more markets.
What does this episode say about amazon & marketplaces?
Helium 10 acquired Prestozon, a PPC software company, integrating advanced PPC management tools for Amazon sellers to optimize ad spend and discover hidden keywords.
