This episode covers significant Amazon updates relevant to sellers, including the introduction of Virtual Bundling for Brand Registered Sellers, confirmed Prime Day dates, and a simplified GTIN exemption process. It also highlights Helium 10 news, such as a dashboard redesign, new features like Keyword Manager and Black Box updates, and their acquisition of PPC software company, Prestozon. This episode is crucial for Amazon sellers looking to leverage new tools and stay ahead of platform changes.
Key takeaways
Brand Registered Sellers can now create new ASINs by virtually bundling existing FBA inventory, allowing for new product offerings without physically combining items.
Amazon has simplified the GTIN exemption process, now requiring only product name and images of all sides of the product and packaging, removing the need for a letter from the brand owner.
Helium 10 has acquired Prestozon, a respected PPC software, indicating a potential enhancement in PPC management tools for Helium 10 users.
Prime Day was confirmed for October 13-14, 2020, with a promotion offering $10 back to Prime Shoppers who spend $10 on small business brands prior to Prime Day.
Helium 10 introduced a new dashboard experience, Keyword Manager, and Black Box updates, expanding its utility for Amazon sellers with features like keyword search criteria for top 10 results and mobile PPC functionality.
Amazon advertising unveils new features. Amazon Garage provides Amazon shoppers the ability to get their cars worked on at local installation sites. Get a steal on Helium 10's Black Friday Diamond Deal with 3 FREE months plus over $1000 in bonuses. This and more in this week's top stories.
What does this episode say about amazon & marketplaces?
Brand Registered Sellers can now create new ASINs by virtually bundling existing FBA inventory, allowing for new product offerings without physically combining items.
What does this episode say about paid acquisition?
Amazon has simplified the GTIN exemption process, now requiring only product name and images of all sides of the product and packaging, removing the need for a letter from the brand owner.
What does this episode say about product & merchandising?
Helium 10 has acquired Prestozon, a respected PPC software, indicating a potential enhancement in PPC management tools for Helium 10 users.
What does this episode say about ai & automation?
Prime Day was confirmed for October 13-14, 2020, with a promotion offering $10 back to Prime Shoppers who spend $10 on small business brands prior to Prime Day.
What does this episode say about amazon & marketplaces?
Helium 10 introduced a new dashboard experience, Keyword Manager, and Black Box updates, expanding its utility for Amazon sellers with features like keyword search criteria for top 10 results and mobile PPC functionality.
