Amazon Weekly News 10/01: Virtual Bundling, Prime Day is on October 13-14, & Helium 10 Acquires Prestozon.

Serious Sellers Podcast · October 2, 2020 · 4 min

Summary

This episode delivers essential updates for Amazon sellers, covering the new virtual bundling feature, confirmed Prime Day 2020 dates, and the strategic acquisition of Prestozon by Helium 10. It highlights immediate opportunities for optimizing product presentation, preparing for a major sales event, and leveraging advanced PPC automation to enhance ad performance on the Amazon marketplace.

Key takeaways

• Implement Amazon's new virtual bundling feature to create attractive product packages and increase average order value.
• Finalize inventory, advertising campaigns, and promotional strategies for Prime Day on October 13-14 to maximize sales during this peak event.
• Investigate how the Helium 10 acquisition of Prestozon can improve your Amazon PPC strategy through advanced automation and optimization.
• Review your Amazon Seller Central for any new updates that could impact your product listings or sales strategy.
• Consider integrating PPC automation tools to streamline ad spend and boost ROI on Amazon. A/B test ad creatives and targeting before Prime Day.

Themes

Topics covered

Episode description

Amazon Weekly News brings us virtual bundling, final Prime Day dates, a Webinar, and Helium 10's acquisition of PPC software company, Prestozon.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement Amazon's new virtual bundling feature to create attractive product packages and increase average order value.

What does this episode say about paid acquisition?

Finalize inventory, advertising campaigns, and promotional strategies for Prime Day on October 13-14 to maximize sales during this peak event.

What does this episode say about product & merchandising?

Investigate how the Helium 10 acquisition of Prestozon can improve your Amazon PPC strategy through advanced automation and optimization.

What does this episode say about amazon & marketplaces?

Review your Amazon Seller Central for any new updates that could impact your product listings or sales strategy.

What does this episode say about amazon & marketplaces?

Consider integrating PPC automation tools to streamline ad spend and boost ROI on Amazon. A/B test ad creatives and targeting before Prime Day.

Listen

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