Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez
Seller Sessions · with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead, Daniel Fernandez · January 13, 2023 · 62 min
Summary
This roundtable episode explores the critical trends and tactical shifts expected in Amazon PPC for 2023, offering a retrospective on 2022 insights. Featuring industry leaders, the discussion provides ecommerce operators with advanced strategies for optimizing ad spend, leveraging data science, and adapting to algorithmic changes to maximize their Amazon advertising performance.
Key takeaways
Focus on defensive and offensive PPC strategies, including precise product targeting and negative keyword research, to protect brand presence and capture competitor traffic.
Utilize advanced bid optimization techniques and intelligent budget allocation across various campaign types (Sponsored Products, Brands, Display) to maximize ROI.
Leverage data science for in-depth analysis of Amazon's evolving advertising algorithms to align campaign strategies with platform changes and improve performance.
Implement robust data analysis and reporting frameworks, focusing on key performance indicators (KPIs), to interpret campaign data and make informed, data-driven decisions.
Explore cross-border PPC strategies and product launch tactics to expand market reach and effectively introduce new products on Amazon.
Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months. Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same. Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of en
What does this episode say about amazon & marketplaces?
Focus on defensive and offensive PPC strategies, including precise product targeting and negative keyword research, to protect brand presence and capture competitor traffic.
What does this episode say about paid acquisition?
Utilize advanced bid optimization techniques and intelligent budget allocation across various campaign types (Sponsored Products, Brands, Display) to maximize ROI.
What does this episode say about analytics & attribution?
Leverage data science for in-depth analysis of Amazon's evolving advertising algorithms to align campaign strategies with platform changes and improve performance.
What does this episode say about amazon & marketplaces?
Implement robust data analysis and reporting frameworks, focusing on key performance indicators (KPIs), to interpret campaign data and make informed, data-driven decisions.
What does this episode say about amazon & marketplaces?
Explore cross-border PPC strategies and product launch tactics to expand market reach and effectively introduce new products on Amazon.
