This episode announces that Amazon Marketing Stream is now available outside of North America. This expansion provides a direct data feed of Amazon Shopping and advertising metrics, enabling brands and advertisers to gain a more comprehensive understanding of their performance and optimize campaigns internationally. This allows for more granular analysis and faster reactions to market changes outside of North America.
Key takeaways
Leverage Amazon Marketing Stream for faster, more granular access to shopping and advertising data outside of North America.
Integrate Amazon Marketing Stream data into existing analytics platforms to consolidate international Amazon performance insights.
Utilize the expanded data availability to identify new international market trends and optimize global advertising spend on Amazon.
Adapt campaign strategies quickly in newly supported regions by directly analyzing hourly performance metrics.
Explore opportunities to improve return on ad spend (ROAS) in non-North American markets through enhanced data observability.
AMS was launched recently and provides access to hourly data on campaigns.It was limited to North American markets. The data is now additionally available for MPs outside of North America.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days....
