Amazon launches new Brand Impression Share dashboard (Week 12, Lesson 3)

It's Always Day One · March 26, 2023 · 2 min

Summary

This episode announces Amazon

Key takeaways

• The new Brand Impression Share dashboard in Amazon Seller Central
• This dashboard provides a clear overview of how often a brand’s ads and organic listings are being seen by customers,
• The dashboard helps brands to understand their visibility relative to competitors, identify opportunities for growth, and optimize their advertising and organic strategies on Amazon.

Themes

Topics covered

Episode description

Amazon has just launched a new dashboard feature in the Ad Console called "Brand Impression Share". It shows the top-of-search impression share for your brand terms over time, to help optimize SP and SB campaigns more effectively.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design example...

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

The new Brand Impression Share dashboard in Amazon Seller Central

What does this episode say about amazon & marketplaces?

This dashboard provides a clear overview of how often a brand’s ads and organic listings are being seen by customers,

What does this episode say about amazon & marketplaces?

The dashboard helps brands to understand their visibility relative to competitors, identify opportunities for growth, and optimize their advertising and organic strategies on Amazon.

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