Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4)

It's Always Day One · December 30, 2022 · 1 min

Summary

This episode briefly highlights a strong correlation between Amazon display ad spend and purchases attributed to Amazon's Demand-Side Platform (DSP). This suggests that investing in Amazon DSP campaigns can directly drive measurable sales on the platform.

Key takeaways

• Amazon DSP-attributed purchases show a high correlation with Amazon display ad spend, indicating display ads effectively drive sales.
• Leverage Amazon DSP to reach a broader audience with display ads and influence purchase decisions within the Amazon ecosystem.
• Monitor DSP-attributed purchases closely to optimize Amazon display ad campaigns for maximum ROI.
• Consider increasing Amazon display ad budgets on DSP to potentially boost product sales and market share.

Themes

Topics covered

Episode description

A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases.Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-correlated-activity-7010673387299618816-ZFZE?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://g...

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Amazon DSP-attributed purchases show a high correlation with Amazon display ad spend, indicating display ads effectively drive sales.

What does this episode say about paid acquisition?

Leverage Amazon DSP to reach a broader audience with display ads and influence purchase decisions within the Amazon ecosystem.

What does this episode say about analytics & attribution?

Monitor DSP-attributed purchases closely to optimize Amazon display ad campaigns for maximum ROI.

What does this episode say about amazon & marketplaces?

Consider increasing Amazon display ad budgets on DSP to potentially boost product sales and market share.

Listen

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