Leverage Amazon as a complementary sales channel to your branded store; merchants on BigCommerce who also sell on Amazon see a 50% increase in sales.
If you want to move from being an Amazon-only seller to having your own branded store, you can triple your sales by expanding beyond Amazon to other marketplaces and your own website.
For small merchants, focus on differentiated products or a strong brand to succeed off Amazon. If selling similar products, be prepared for fierce competition for the Buy Box.
Integrate your Amazon sales with your primary e-commerce platform (like BigCommerce) to avoid duplicated effort in catalog management, order processing, and inventory.
Consider using Amazon for specific strategies like lead generation (driving traffic to your branded site via package inserts), selling differentiated products, or liquidation/discounting.
Many small-to-midsize ecommerce merchants view Amazon as a competitor, albeit one they are force to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business.
Frequently asked about this episode
What does this episode say about competitive strategy?
Leverage Amazon as a complementary sales channel to your branded store; merchants on BigCommerce who also sell on Amazon see a 50% increase in sales.
What does this episode say about e-commerce platforms?
If you want to move from being an Amazon-only seller to having your own branded store, you can triple your sales by expanding beyond Amazon to other marketplaces and your own website.
What does this episode say about multi-channel strategy?
For small merchants, focus on differentiated products or a strong brand to succeed off Amazon. If selling similar products, be prepared for fierce competition for the Buy Box.
What does this episode say about competitive strategy?
Integrate your Amazon sales with your primary e-commerce platform (like BigCommerce) to avoid duplicated effort in catalog management, order processing, and inventory.
What does this episode say about competitive strategy?
Consider using Amazon for specific strategies like lead generation (driving traffic to your branded site via package inserts), selling differentiated products, or liquidation/discounting.
