In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets. Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving him real-time, queryable access to years of business data across any metric. No developer required. Danny walks through his 8-step system that takes a seller from a TikTok scroll to a finished, conversion-tested design with brand consistency baked in. Both share hard-won lessons on where AI gets you (the 70–85% mark) and where the human still needs to step in — plus a candid look at what's changing at Seller Sessions Live on May 9th. Key Topics Amazon API data pipeline — SP API + Ads API → AWS database → Claude Code for real-time analysis 8-step AI design workflow — Inspiration capture, memory/photo brain, brand system, mood board, asset generation, build, and quality gate CLI vs MCP — Why CLIs are becoming the cleaner integration path for tools like Google Workspace Seller Sessions Live (May 9th) — New modular format, no sponsors, £5,000 fine system for service providers pitching Health check-in — Adam on fitness goals; Danny on resolving a high ferritin (iron overload) diagnosis Timestamps [00:00] Welcome and introductions [01:10]