Dive into how Alice + Olivia CEO Stacey Bendet leveraged her brand and influence for social impact during a challenging year. This episode reveals the strategic thinking behind initiatives like #ShareTheMicNow and Creatively, offering insights into brand building, social responsibility, and community engagement in the digital age. Learn how to align your brand with meaningful causes and effectively use social platforms for broader impact beyond sales.
Key takeaways
Explore how to adapt your brand's mission to address current events and social needs, as seen with Alice + Olivia's response to the pandemic.
Consider initiating or participating in social impact campaigns like #ShareTheMicNow to amplify underrepresented voices and foster diversity within your industry.
Leverage your brand's social media presence for activism and community building by temporarily ceding control to diverse voices to build trust and engagement.
Invest in platforms or initiatives that support your industry's community, such as Creatively, to provide value beyond your core products and foster goodwill.
Understand that genuine social impact projects can be deeply fulfilling and contribute to brand loyalty, even if they aren't directly revenue-generating in the short term.
Running a fashion company is work enough, but Alice + Olivia CEO Stacey Bendet has also made 2020 a year of initiatives that serve -- and push -- the entire industry.
In May, the Glossy 50 honoree rolled out Creatively, a job platform and networking app for creatives. "This is our gift to the Covid world," Bendet said on the Glossy Podcast.
"It will always be free to creatives, because it's built for creatives," she said. But it will eventually be monetized by charging those posting jobs on the platform.
In June, Bendet also co-created #ShareTheMicNow, starting by handing over her Instagram account (which has, at last check, 1 million followers) to a less represented voice for a day.
"Like, 'I trust you, here's my password, here's my account, you speak your voice. Let us listen,'" Bendet said.
Kourtney Kardashian, Gwyneth Paltrow and Diane von Furstenberg participated, as did dozens of prominent women who replicated the initiative in the U.K. in October, tthe country's Black History month.
Explore how to adapt your brand's mission to address current events and social needs, as seen with Alice + Olivia's response to the pandemic.
What does this episode say about influencer & creator?
Consider initiating or participating in social impact campaigns like #ShareTheMicNow to amplify underrepresented voices and foster diversity within your industry.
What does this episode say about founder & leadership?
Leverage your brand's social media presence for activism and community building by temporarily ceding control to diverse voices to build trust and engagement.
What does this episode say about brand & content?
Invest in platforms or initiatives that support your industry's community, such as Creatively, to provide value beyond your core products and foster goodwill.
What does this episode say about brand & content?
Understand that genuine social impact projects can be deeply fulfilling and contribute to brand loyalty, even if they aren't directly revenue-generating in the short term.
