Future Commerce · with Jacob Matson · November 20, 2017 · 54 min
Summary
This episode features Jacob Matson, Funko's Director of Digital Innovation, who shares how the collectible giant is leveraging digital commerce to expand its reach and connect with customers in new ways. He discusses the strategic shift from physical to digital products, enabling faster market entry for topical content and opening new revenue streams through digital collectibles and experiences. Ecommerce operators can learn about extending brand an engaging younger demographics who are comfortable with digital-only ownership.
Key takeaways
Digitize aspects of your product roadmap to capitalize on fleeting cultural trends and memes, reducing time-to-market from months to hours for relevant products.
Explore digital collectible models (e.g., 3D NFTs, digital variants) to create new product lines that are impossible or too risky in physical formats, like limited-edition holiday-themed items.
Leverage digital platforms to foster community around collectibles through features like trading and social interaction, deepening customer relationships and engagement.
Consider digital-only products to attract younger demographics who are less attached to physical ownership and seek new ways to display their affinity for brands and content.
Integrate blind box mechanics not only for physical products but also for digital collectibles to drive engagement and encourage trading among users.
This week we've entered The Odd Couple territory. Brian's relentless optimism and hope for harnessing technology for a bright future contrast with Phillip's expressed skepticism that advancements in AI and automation will benefit the working class without regulatory oversight.
What does this episode say about retail & omnichannel?
Digitize aspects of your product roadmap to capitalize on fleeting cultural trends and memes, reducing time-to-market from months to hours for relevant products.
What does this episode say about product & merchandising?
Explore digital collectible models (e.g., 3D NFTs, digital variants) to create new product lines that are impossible or too risky in physical formats, like limited-edition holiday-themed items.
What does this episode say about brand & content?
Leverage digital platforms to foster community around collectibles through features like trading and social interaction, deepening customer relationships and engagement.
What does this episode say about ai & automation?
Consider digital-only products to attract younger demographics who are less attached to physical ownership and seek new ways to display their affinity for brands and content.
What does this episode say about retail & omnichannel?
Integrate blind box mechanics not only for physical products but also for digital collectibles to drive engagement and encourage trading among users.
