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After Dark: Dandruff, "Digital Blackface," and Rewatching Back to the Future 2

Future Commerce · January 22, 2025 · 77 min

Summary

This "After Dark" episode provides a candid exploration of the intersection between government policy, emerging tech, and cultural commentary relevant to ecommerce. It covers potential trade and tariff shifts under a new Commerce Department, analyzes TikTok's strategic moves, and showcases Doji's deepfake try-on tech. The discussion also touches on the ethical implications of "Digital Blackface" and draws parallels between sci-fi predictions and current commercial realities, offering a broad perspective on the forces shaping future commerce.

Key takeaways

Themes

ai & automationretail & omnichannelsupply chain & operationsbrand & content

Topics covered

commerce department policytiktok strategydeepfake try-on technologydigital blackfacetrade and tariffsfuture forecasting

Episode description

**This FREE PREVIEW of the After Dark is brought to you by Future Commerce Plus!** Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plus We're covering the first 100 Days of the New Commerce Department: what trade and tariff policies are up Commerce Secretary Howard Lutnick's sleeve? PLUS: We dig into TikTok's dizzying fake-out, Doji's mystifying deepfake try-on tech, and the long-awaited launch of the 2025 Future Commerce print annual, LORE.

Frequently asked about this episode

What does this episode say about ai & automation?
Analyze the potential impacts of new Commerce Department trade and tariff policies on your international business and supply chain strategies.
What does this episode say about retail & omnichannel?
Investigate deepfake try-on technologies like Doji's for potential integration into your e-commerce platform to enhance customer experience and reduce returns.
What does this episode say about supply chain & operations?
Stay informed about TikTok's evolving platform strategies and their implications for user engagement and competitive landscape, adapting your social commerce tactics accordingly.
What does this episode say about brand & content?
Reflect on ethical considerations surrounding digital representation and cultural appropriation in your brand's online presence and marketing efforts.
What does this episode say about ai & automation?
Consider how "dandruff"-like persistent, minor issues in your commerce operations can be identified and proactively addressed to prevent larger problems.

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