This episode, featuring VigLink CEO Oliver Roup, unpacks the critical issue of online sales tax and its impact on ecommerce. It highlights how states are attempting to expand sales tax liability to companies with local internet affiliates, offering a compelling alternative to help ecommerce businesses navigate this complex and evolving regulatory landscape.
Key takeaways
Understand 'nexus' in sales tax law and how states are broadening its definition to include affiliate marketers, significantly impacting your sales tax obligations.
Explore VigLink's proposed alternatives to the current state-driven approach to affiliate sales tax, which could offer more equitable and effective solutions for states and businesses alike.
Implement strategies to protect your e-commerce business from potential sales tax liabilities related to your affiliates by understanding current legislation and advocating for clearer guidelines.
Stay informed about potential consequences for your online business and the affiliate marketing industry if expanded sales tax laws are fully enacted, and adjust your strategies accordingly.
Consider the importance of lobbying and industry collaboration to influence legislative outcomes, ensuring a more unified and technology-driven approach to online sales tax rather than a patchwork of state-specific laws.
The migration to online retailing is putting U.S. states in a bind. Their reliance on sales tax from local brick and mortar retailers means that as local sales lessen, so does the sales tax revenue from those transactions. Some of these states are now attempting to expand who is liable for sales taxes, and some states now say this includes companies with local Internet affiliates. Our guest today, Oliver Roup, is the CEO of VigLink.com, an affiliate marketing company. He says targeting affili...
Frequently asked about this episode
What does this episode say about affiliate marketing?
Understand 'nexus' in sales tax law and how states are broadening its definition to include affiliate marketers, significantly impacting your sales tax obligations.
What does this episode say about e-commerce taxation?
Explore VigLink's proposed alternatives to the current state-driven approach to affiliate sales tax, which could offer more equitable and effective solutions for states and businesses alike.
What does this episode say about public policy & advocacy?
Implement strategies to protect your e-commerce business from potential sales tax liabilities related to your affiliates by understanding current legislation and advocating for clearer guidelines.
What does this episode say about affiliate marketing?
Stay informed about potential consequences for your online business and the affiliate marketing industry if expanded sales tax laws are fully enacted, and adjust your strategies accordingly.
What does this episode say about affiliate marketing?
Consider the importance of lobbying and industry collaboration to influence legislative outcomes, ensuring a more unified and technology-driven approach to online sales tax rather than a patchwork of state-specific laws.
