Advanced Product Shoots And Image Optimisation For Amazon Sellers
Seller Sessions · with Marius Serban · May 18, 2022 · 20 min
Summary
This episode provides Amazon sellers with a technical yet accessible guide to product photography. Marius Serban shares expert advice on lighting, aperture, ISO, and lenses, emphasizing how these elements directly impact conversion rates on Amazon by creating high-quality, persuasive product imagery. Learn to optimize your product visuals to attract buyers and boost sales.
Key takeaways
Prioritize lighting above camera equipment; use larger light modifiers like 7-foot umbrellas for softer light, and three 600w strobe lights for optimal illumination in most setups.
Utilize a smaller aperture (f11-f14) to maximize depth of field and ensure the entire product, including the background, remains sharp, compensating with more light if needed.
Maintain ISO at 100 for studio shots and no higher than 320 for on-location shoots to prevent image noise and preserve clarity critical for professional product representation.
Employ a 24-70mm lens for 90% of product photography needs, adjusting to wider focal lengths (e.g., 24mm) only when space is exceptionally limited to capture the scene effectively.
Focus product photography on conversion by ensuring every visual aspect, from lighting to focus, persuades potential buyers and accurately represents the product on Amazon listings.
Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion." should be "his goal was and remains the same: conversion A technical approach of product photography... Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7' umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I'm using 4-5 depending on how much space I need to cover. Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don't have enough light. ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible. Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I'm shooting in a tight laundry room or party, 24mm is barely e
What does this episode say about amazon & marketplaces?
Prioritize lighting above camera equipment; use larger light modifiers like 7-foot umbrellas for softer light, and three 600w strobe lights for optimal illumination in most setups.
What does this episode say about conversion & cro?
Utilize a smaller aperture (f11-f14) to maximize depth of field and ensure the entire product, including the background, remains sharp, compensating with more light if needed.
What does this episode say about brand & content?
Maintain ISO at 100 for studio shots and no higher than 320 for on-location shoots to prevent image noise and preserve clarity critical for professional product representation.
What does this episode say about amazon & marketplaces?
Employ a 24-70mm lens for 90% of product photography needs, adjusting to wider focal lengths (e.g., 24mm) only when space is exceptionally limited to capture the scene effectively.
What does this episode say about amazon & marketplaces?
Focus product photography on conversion by ensuring every visual aspect, from lighting to focus, persuades potential buyers and accurately represents the product on Amazon listings.
