This episode cuts through the noise of unpredictable ROAS and escalating Facebook ad costs, offering Shopify brands a "Wave Surfing" methodology to scale profitably. Learn how to pinpoint conversion peaks, leverage compelling customer motivations, and integrate AI for creative production, ensuring your ad spend maximizes impact during optimal windows.
Key takeaways
Analyze Shopify Analytics to identify your brand's unique conversion peak times and allocate ad spend accordingly.
Instead of constant audience testing, focus on testing different customer motivations or "angles" in your ad copy and creative.
Match your ad creative formats (e.g., video, carousel, single image) to how your target customers naturally prefer to shop and consume content.
Implement Manel Gomez's "Wave Surfing" methodology to strategically increase ad spend during periods of high ROAS and decrease during dips, optimizing for overall profitability.
Develop a robust ad account structure that can support significant scaling, allowing for organized testing and efficient budget allocation as your brand grows.
Themes
ad creative strategydata-driven marketingpaid acquisitionscalable growth
Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.We dig into:How to spot your brand’s natural conversion peaks using Shopify AnalyticsWhy testing customer motivations (“angles”) beats endless audience tweaksMatching creative formats to how your customers really shopEmbracing ROAS ups and downs—and how to ride those waves for profitUsing AI for faster creative production (without losing your strategic edge)Building an ad account structure that can handle real growthIf you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.Check out his YouTube channel here for more strategies!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the <a href="http
Frequently asked about this episode
What does this episode say about ad creative strategy?
Analyze Shopify Analytics to identify your brand's unique conversion peak times and allocate ad spend accordingly.
What does this episode say about data-driven marketing?
Instead of constant audience testing, focus on testing different customer motivations or "angles" in your ad copy and creative.
What does this episode say about paid acquisition?
Match your ad creative formats (e.g., video, carousel, single image) to how your target customers naturally prefer to shop and consume content.
What does this episode say about scalable growth?
Implement Manel Gomez's "Wave Surfing" methodology to strategically increase ad spend during periods of high ROAS and decrease during dips, optimizing for overall profitability.
What does this episode say about ad creative strategy?
Develop a robust ad account structure that can support significant scaling, allowing for organized testing and efficient budget allocation as your brand grows.
