Adding second hand market to your site with Kalkidan Legesse founder of Sancho's and Owni

eCommerce MasterPlan · with Kalkidan Legesse · 39 min

Summary

This episode features Kalkidan Legesse, founder of Sancho's and Owni, who shares how to authentically embed values into a brand's operations and marketing while driving sales. It explores the immense opportunity for retailers to capitalize on the booming second-hand market by integrating resale platforms, enhancing brand perception and increasing customer lifetime value.

Key takeaways

• Implement a robust value-driven strategy to attract conscious consumers and drive sales, as demonstrated by Sancho's ethical fashion approach.
• Explore integrating a second-hand marketplace like Owni to tap into the growing circular economy, reduce waste, and extend product lifecycle.
• Utilize resale options to enhance customer loyalty and lifetime value by offering sustainable alternatives and engaging customers in a circular model.
• Investigate the operational and marketing considerations for launching a resale channel, understanding its impact on brand perception and customer engagement.

Themes

Topics covered

Episode description

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. We're discussing:how she keeps Sancho's focused on their valuesand leverages that to grow the sales. Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: htt

Frequently asked about this episode

What does this episode say about brand ethics?

Implement a robust value-driven strategy to attract conscious consumers and drive sales, as demonstrated by Sancho's ethical fashion approach.

What does this episode say about circular economy?

Explore integrating a second-hand marketplace like Owni to tap into the growing circular economy, reduce waste, and extend product lifecycle.

What does this episode say about customer loyalty?

Utilize resale options to enhance customer loyalty and lifetime value by offering sustainable alternatives and engaging customers in a circular model.

What does this episode say about sustainable e-commerce?

Investigate the operational and marketing considerations for launching a resale channel, understanding its impact on brand perception and customer engagement.

Listen

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