This episode features Kalkidan Legesse, founder of Sancho's and Owni, who shares how to authentically integrate ethical and sustainable values into an ecommerce business while driving sales. She introduces Owni, a platform enabling brands to easily add a resale marketplace to their site, capitalizing on the booming second-hand economy. This is a must-listen for brands looking to leverage sustainability for growth and customer loyalty.
Key takeaways
Integrate ethical and sustainable practices directly into your brand's operations and marketing to resonate with conscious consumers and drive sales, as demonstrated by Sancho's success.
Explore integrating a second-hand marketplace feature on your own ecommerce site to tap into the rapidly growing circular economy, enhance brand perception, and increase customer lifetime value.
Utilize platforms like Owni to streamline the technical challenges of adding a resale channel, allowing you to quickly capitalize on demand for sustainable options without extensive development.
Consider how offering resale options can improve customer loyalty and engagement by providing a sustainable lifecycle for products and fostering a community around your brand.
Understand that profitability and purpose can coexist; embedding strong values into your business model can be a significant competitive advantage in the modern retail landscape.
Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. We're discussing:how she keeps Sancho's focused on their valuesand leverages that to grow the sales. Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Integrate ethical and sustainable practices directly into your brand's operations and marketing to resonate with conscious consumers and drive sales, as demonstrated by Sancho's success.
What does this episode say about brand & content?
Explore integrating a second-hand marketplace feature on your own ecommerce site to tap into the rapidly growing circular economy, enhance brand perception, and increase customer lifetime value.
What does this episode say about customer retention?
Utilize platforms like Owni to streamline the technical challenges of adding a resale channel, allowing you to quickly capitalize on demand for sustainable options without extensive development.
What does this episode say about supply chain & operations?
Consider how offering resale options can improve customer loyalty and engagement by providing a sustainable lifecycle for products and fostering a community around your brand.
What does this episode say about dtc strategy?
Understand that profitability and purpose can coexist; embedding strong values into your business model can be a significant competitive advantage in the modern retail landscape.
