Shopify Masters · with Michael Levy · April 30, 2019 · 41 min
Summary
This episode reveals how Pete & Pedro boosted their mobile conversion rate to 4.5% by optimizing their Shopify store for existing traffic. Learn how to leverage product reviews, strategic email marketing, and cross-sells to convert more visitors and build lasting customer relationships, even with traffic from diverse sources like influencer marketing and paid ads.
Key takeaways
Implement a robust product review system (e.g., Judge.me on Shopify) to build social proof. Actively solicit reviews and display them prominently, especially for best-selling products that lack sufficient review content.
Develop targeted email marketing automations beyond basic newsletters, focusing on upselling, cross-selling, and re-engaging customers. Aim to significantly increase the percentage of sales from email.
Recognize that different traffic sources will have varying conversion rates. Tailor your on-site experience and offers to cater to the intent and familiarity of visitors from, for instance, YouTube influencers versus paid social media ads.
Address negative reviews proactively and strategically. View them as opportunities to improve products/services and convert unhappy customers into loyal brand advocates through personalized solutions and excellent customer service.
What does this episode say about conversion & cro?
Implement a robust product review system (e.g., Judge.me on Shopify) to build social proof. Actively solicit reviews and display them prominently, especially for best-selling products that lack sufficient review content.
What does this episode say about customer retention?
Develop targeted email marketing automations beyond basic newsletters, focusing on upselling, cross-selling, and re-engaging customers. Aim to significantly increase the percentage of sales from email.
What does this episode say about email & sms?
Recognize that different traffic sources will have varying conversion rates. Tailor your on-site experience and offers to cater to the intent and familiarity of visitors from, for instance, YouTube influencers versus paid social media ads.
What does this episode say about brand & content?
Address negative reviews proactively and strategically. View them as opportunities to improve products/services and convert unhappy customers into loyal brand advocates through personalized solutions and excellent customer service.
