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Account Metrics and New Amazon Data

The Amazon Seller Podcast · with null · February 11, 2019 · 21 min

Summary

This episode is a must-listen for Amazon sellers looking to understand and leverage new data within Seller Central. It breaks down crucial account health metrics, offering practical strategies to monitor, interpret, and optimize performance for business growth and to avoid policy violations. Learn how to proactively manage your account health and use data to your advantage on the Amazon marketplace.

Key takeaways

Themes

amazon & marketplacesanalytics & attribution

Topics covered

seller central dataamazon account healthorder defect ratecancellation ratelate shipment rateamazon performance metrics

Episode description

We're talking new data, some sellers are getting access to within seller central. And the account metrics you want to pay attention to all coming up in this episode.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Familiarize yourself with the new Seller Central data dashboards and account health metrics, focusing on Order Defect Rate, Cancellation Rate, and Late Shipment Rate.
What does this episode say about analytics & attribution?
Implement a proactive strategy for monitoring account health, regularly checking metrics to identify and address potential issues before they lead to performance notifications or suspensions.
What does this episode say about amazon & marketplaces?
Utilize insights from performance data to optimize your Amazon FBA or FBM business, aiming to improve search ranking and Buy Box eligibility.
What does this episode say about amazon & marketplaces?
Understand Amazon's performance thresholds for key metrics and strive to maintain scores well within the acceptable ranges.
What does this episode say about amazon & marketplaces?
Develop a robust customer service and logistics strategy to positively impact account metrics like cancellation rates and order defect rates.

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