This episode reveals how Shopify brands can access top-tier marketing expertise without breaking the bank, by outlining effective marketing strategies and providing guidance on when to outsource versus build in-house marketing capabilities. It equips e-commerce operators with the knowledge to strategically scale their marketing efforts for sustained growth.
Key takeaways
Consider outsourcing marketing to agencies like Hawke Media, who act as an 'Outsourced CMO' to access broad expertise without the overhead of in-house hires.
Evaluate whether to outsource marketing functions or build an in-house team based on your current business size, specific needs, and long-term growth strategy.
Focus on data-driven and performance-focused marketing solutions to ensure your marketing spend directly contributes to measurable business growth.
Identify and engage with affordable yet effective marketing experts by vetting agencies that specialize in e-commerce and offer tailored solutions for Shopify businesses.
Develop a successful marketing strategy that integrates various digital channels and is adaptable to the evolving e-commerce landscape to maximize reach and conversion.
My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale.What You Will Learn TodayHow to find great but affordable marketing experts to help grow your business.What a successful marketing strategy looks like today.How to decide when it's time to outsource some marketing versus hiring in house.Links And Resources Mentioned In This EpisodeHawke MediaHawke Media Free Marketing AuditeCommerce Case StudiesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. Hosted on Acast. See acast.com/p
What does this episode say about shopify & ecommerce platforms?
Consider outsourcing marketing to agencies like Hawke Media, who act as an 'Outsourced CMO' to access broad expertise without the overhead of in-house hires.
What does this episode say about paid acquisition?
Evaluate whether to outsource marketing functions or build an in-house team based on your current business size, specific needs, and long-term growth strategy.
What does this episode say about founder & leadership?
Focus on data-driven and performance-focused marketing solutions to ensure your marketing spend directly contributes to measurable business growth.
What does this episode say about shopify & ecommerce platforms?
Identify and engage with affordable yet effective marketing experts by vetting agencies that specialize in e-commerce and offer tailored solutions for Shopify businesses.
What does this episode say about shopify & ecommerce platforms?
Develop a successful marketing strategy that integrates various digital channels and is adaptable to the evolving e-commerce landscape to maximize reach and conversion.
