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A Year with Pawstruck: Setting Business Goals with Kyle Goguen

The eCommerceFuel Podcast · March 25, 2016 · 17 min

Summary

New post from The eCommerceFuel Blog: We were inspired by one of our favorite podcasts, Start-Up, to kick off a new series this week. Over the course of the next year, we'll be following Kyle Goguen, founder of Pawstruck, to see what it's like for a successful business to try and take their company to the next level. We'll be checking in with Kyle every few months to see if he's ticking all the boxes off his 2016 "to do" list. Today Kyle lays out his key goals for 2016 along with his worries about the coming year. Join us as we chronicle both the highs (and hopefully very little lows) over the next twelve months. Subscribe:  iTunes | Stitcher (With your hosts Andrew Youderian and Laura Serino of eCommerceFuel.com and guest, Kyle Goguen of Pawstruck) Andrew: Welcome to the eCommerceFuel podcast, I'm Andrew Youderian. A lot of time on this show, and in the business world in general, we tend to look at businesses in the rear view mirror, at their past and their successes. But there's something really interesting and exciting about following a business in real-time when you're not sure what's going to happen. Take for example Start-Up by Alex Blumberg, one of my favorite podcasts. There's something I really respect about someone who's willing to put their goals on the line publicly as they chase them. I think that's really admirable. In today's episode brought to you by Laura Serino, our producer here, we've got something that combines a little bit of both of those, so I hope you enjoy. Kyle: Hi, everyone. My name is Kyle Goguen, and I own Pawstruck.com. Pawstruck.com sells healthy, natural dog treats and chews and food online direct to consumers. We've been in business about a year and a half now, started in June 2014. Laura: Kyle's a member of our eCommerceFuel community, and I first met him last year at our live event in Nashville. Kyle's motivated, successful, driven, and he's only 25 years old. He first got his s

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