Jess Chan, a leading retention marketing expert, delves into advanced email and SMS strategies for e-commerce, revealing how integrating retention efforts pre-purchase and leveraging loyalty programs can significantly boost customer lifetime value. The episode also introduces Backbone, a new tool for smaller e-commerce teams to streamline email marketing automation and strategy development, offering a cost-effective alternative to traditional agencies and helping brands generate 10-20% of their revenue on autopilot.
Key takeaways
Implement retention strategies early in the customer journey to foster loyalty before the first purchase, rather than only focusing on post-purchase efforts.
Utilize automated email and SMS flows for post-purchase nurturing to maximize customer lifetime value and drive repeat business.
Explore out-of-the-box email marketing automation solutions like Backbone to build robust email strategies and flows efficiently, especially for smaller e-commerce teams with limited resources.
Develop and maximize loyalty programs, ensuring they are well-integrated into your overall retention marketing strategy to incentivize repeat purchases and community engagement.
Leverage pre-built email flow foundations to accelerate the implementation of high-performing email marketing campaigns, potentially generating 10-20% of revenue on autopilot.
Test and optimize specific email and SMS flows regularly to improve engagement, conversion rates, and overall retention metrics.
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a full-service eCommerce email and lifecycle marketing agency, and Backbone, a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later built her own brand, Longplay Brands. Jess is now one of the top retention marketing experts and her agency, Longplay Brands, built the first email marketing solution tool for DTC companies. Jess shares her expertise in retention marketing through email and SMS. She also talks about retention as being integrated even before customers start purchasing a product and how to build loyalty programs and the ways to maximize these programs to attain retention. Today’s episode however is special because Jess has now created Backbone, a turnkey email marketing solution for smaller ecommerce teams that replaces the planning and structure a typical email and lifecycle marketing agency renders to smaller ecommerce brands. It’s an insightful episode as you’d hear Kunle and Jess talk more about retention, email and SMS marketing, building different flows, loyalty programs, post-purchase nurture strategies, and their latest email strategy automation tool, Backbone.----------- DTC Flow Foundations GuideGet Jess’ <a href="https://ct.klclick.com/f/a/y1qKEX5Bdq5iPEzi0Cnpkg~~/AASl5QA~/RgRmUJKzP4QKAWh0dHBzOi8vamVzc2NoYW4uZ3Vtcm9hZC5jb20vbC9kdGMtZmxvdy1mb3VuZGF0aW9ucz91dG1fc291cmNlPUtsYXZpeW8mdXRtX21lZGl1bT1jYW1wYWlnbiZ1dG1fY2FtcGFpZ249RFRDJTIwRmxvdyUyMEZvdW5kYXRpb25zJTIwR3VpZGUlMjBMYXVuY2glMjBSZW1pbm
Frequently asked about this episode
What does this episode say about e-commerce growth?
Implement retention strategies early in the customer journey to foster loyalty before the first purchase, rather than only focusing on post-purchase efforts.
What does this episode say about email marketing?
Utilize automated email and SMS flows for post-purchase nurturing to maximize customer lifetime value and drive repeat business.
What does this episode say about marketing automation?
Explore out-of-the-box email marketing automation solutions like Backbone to build robust email strategies and flows efficiently, especially for smaller e-commerce teams with limited resources.
What does this episode say about retention marketing?
Develop and maximize loyalty programs, ensuring they are well-integrated into your overall retention marketing strategy to incentivize repeat purchases and community engagement.
What does this episode say about sms marketing?
Leverage pre-built email flow foundations to accelerate the implementation of high-performing email marketing campaigns, potentially generating 10-20% of revenue on autopilot.
