The Glossy Podcast · with Zofia Zwieglinska · February 12, 2025 · 31 min
Summary
This episode offers an insightful recap of New York Fashion Week (NYFW), highlighting the evolving landscape of tradition versus innovation in the fashion industry. It delves into the reduced scale of this season and the resurgence of controversial materials. Ecommerce operators in fashion can gain valuable perspective on adapting brand strategies and evaluating the ROI of traditional marketing events like runway shows in a digital-first era.
Key takeaways
Fewer designers are participating in NYFW, indicating a potential shift away from large-scale, traditional runway presentations.
The return of materials like fur and leather suggests a re-evaluation of ethical sourcing and consumer demand within the luxury market.
The discussion around the value of runway shows emphasizes the need for brands to critically assess the ROI of such events against digital marketing strategies.
Cultural overlaps like the Super Bowl impacting NYFW highlight the need for agile marketing and event planning in an increasingly crowded media landscape.
The episode alludes to brands adapting their strategies in response to shifts in consumer behavior and industry challenges, urging ecommerce operators to remain flexible.
On this episode of the Glossy Podcast, we cap off our New York Fashion Week podcast coverage with a rundown of the most important events and themes from the week. Senior fashion reporter Danny Parisi is joined by Glossy international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff.
We talk about everything from the reduced nature of this season’s affairs — around 54 designers showed compared to more than 70 in 2023 — to the return of previously shunned materials like fur and leather. Later, we talk about some of our most memorable shows, the Super Bowl happening in the middle of the week and the perennial question that plagues every designer: Is doing a runway show even worth it?
Fewer designers are participating in NYFW, indicating a potential shift away from large-scale, traditional runway presentations.
What does this episode say about dtc strategy?
The return of materials like fur and leather suggests a re-evaluation of ethical sourcing and consumer demand within the luxury market.
What does this episode say about retail & omnichannel?
The discussion around the value of runway shows emphasizes the need for brands to critically assess the ROI of such events against digital marketing strategies.
What does this episode say about brand & content?
Cultural overlaps like the Super Bowl impacting NYFW highlight the need for agile marketing and event planning in an increasingly crowded media landscape.
What does this episode say about brand & content?
The episode alludes to brands adapting their strategies in response to shifts in consumer behavior and industry challenges, urging ecommerce operators to remain flexible.
