A Look Back on 2022 For Amazon Sellers (Roundtable)
Seller Sessions · with Brandon Young, Liran Hirschkorn, Steve Simonson · December 24, 2022 · 58 min
Summary
The 2022 Amazon selling landscape presented significant challenges with margin suppression and rising TACoS. This roundtable episode offers ecommerce operators a look at how experienced Amazon sellers navigated these hurdles, reflecting on lessons learned and discussing strategies to build resilience and optimize their businesses for future success on the platform.
Key takeaways
Diversify your product portfolio and sourcing to mitigate margin suppression risks, as demonstrated by sellers who thrived despite increased costs in 2022.
Implement advanced data-driven product and keyword research to identify profitable niches and adapt to Amazon's evolving algorithm and TOS changes.
Leverage social media and chatbots strategically to drive external traffic to Amazon listings, reducing reliance on expensive internal advertising (TACoS).
Focus on building a resilient entrepreneurial mindset by embracing problem-solving and continuous adaptation to unforeseen market shifts.
Regularly re-evaluate your Amazon FBA business model to ensure it aligns with current trends and proactively address potential challenges like supply chain disruptions or policy updates.
In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson. We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle - Which for most, has had a very good workout. We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in! Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic. Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses. Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. He started several eCommerce brands that
What does this episode say about amazon & marketplaces?
Diversify your product portfolio and sourcing to mitigate margin suppression risks, as demonstrated by sellers who thrived despite increased costs in 2022.
What does this episode say about paid acquisition?
Implement advanced data-driven product and keyword research to identify profitable niches and adapt to Amazon's evolving algorithm and TOS changes.
What does this episode say about supply chain & operations?
Leverage social media and chatbots strategically to drive external traffic to Amazon listings, reducing reliance on expensive internal advertising (TACoS).
What does this episode say about founder & leadership?
Focus on building a resilient entrepreneurial mindset by embracing problem-solving and continuous adaptation to unforeseen market shifts.
What does this episode say about amazon & marketplaces?
Regularly re-evaluate your Amazon FBA business model to ensure it aligns with current trends and proactively address potential challenges like supply chain disruptions or policy updates.
