“A Level of Omnichannel That’s Never Talked About” feat. Karin Dillie
Future Commerce · with Karin Dillie · August 26, 2022 · 44 min
Summary
This episode unveils the often-overlooked dimension of omnichannel strategy: integrating resale into a brand's core operations. It highlights how brands can reclaim the burgeoning resale market by providing dedicated platforms, fostering customer loyalty, and understanding the evolving "Circular" consumer. This is critical for brands looking to enhance customer lifetime value and build a truly comprehensive customer experience beyond initial purchases.
Key takeaways
Brands must recognize and integrate resale into their omnichannel strategy, moving beyond traditional sales channels to meet customers where they are in their product life cycle.
Identify and cater to "Circular" customers who are both buyers and sellers in the resale market, understanding their motivations and behaviors to build loyalty.
Invest in technology (like SaaS platforms) that enable seamless integration of resale directly on a brand's e-commerce site, offering various resale models (e.g., peer-to-peer).
Conduct primary research to understand consumer motivations and behaviors in the resale space to inform product development and marketing strategies.
Help customers understand the intrinsic value of their used items to encourage participation in branded resale programs.
Joining the show today is Karin Dillie, coming to talk about Recurate’s newest report, all things resale, from Gen Z to Boomers, omnichannel, and more! Tune in now!
What does this episode say about retail & omnichannel?
Brands must recognize and integrate resale into their omnichannel strategy, moving beyond traditional sales channels to meet customers where they are in their product life cycle.
What does this episode say about dtc strategy?
Identify and cater to "Circular" customers who are both buyers and sellers in the resale market, understanding their motivations and behaviors to build loyalty.
What does this episode say about customer retention?
Invest in technology (like SaaS platforms) that enable seamless integration of resale directly on a brand's e-commerce site, offering various resale models (e.g., peer-to-peer).
What does this episode say about product & merchandising?
Conduct primary research to understand consumer motivations and behaviors in the resale space to inform product development and marketing strategies.
What does this episode say about retail & omnichannel?
Help customers understand the intrinsic value of their used items to encourage participation in branded resale programs.
