Silvano Vangi, Creative and Merchandising Director at Printemps New York, offers a buyer's perspective on New York Fashion Week. He discusses maintaining strong brand-retailer relationships amidst the shift toward consumer-facing marketing at Fashion Week and identifies exciting trends and market dynamics for retailers. This episode is crucial for understanding the evolving role of buyers and successful product curation.
Key takeaways
Strong brand-retailer relationships remain paramount, even as Fashion Weeks become more consumer-focused. Buyers like Vangi are still critical for discovering and selecting brands.
Buyers are looking beyond just runway spectacle; they analyze a brand's strategic approach and long-term potential when making purchasing decisions, focusing on what will translate into successful retail.
Printemps New York's strategy involves a keen eye for merchandising and creative direction, prioritizing compelling and commercially viable product offerings.
Emerging designers should focus on clearly communicating their value proposition to buyers, highlighting unique selling points and retail viability to get noticed by major retailers.
The luxury market is dynamic, and understanding consumer behavior within this sector is key to successful fashion buying and merchandising, particularly for department stores.
On the Glossy Podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. This week, with New York Fashion Week wrapped up, Jill is joined by Silvano Vangi, creative and merchandising director at Printemps New York, to get a buyer's perspective on this season's NYFW. While fashion week has slowly transformed into a consumer-facing PR and marketing moment for brands, forging relationships with retail buyers like Vangi is still an important part of hosting a show. Vangi explained his thoughts on the brands and shows he saw and what's exciting him about the fashion market right now.
What does this episode say about retail & omnichannel?
Strong brand-retailer relationships remain paramount, even as Fashion Weeks become more consumer-focused. Buyers like Vangi are still critical for discovering and selecting brands.
What does this episode say about brand & content?
Buyers are looking beyond just runway spectacle; they analyze a brand's strategic approach and long-term potential when making purchasing decisions, focusing on what will translate into successful retail.
What does this episode say about product & merchandising?
Printemps New York's strategy involves a keen eye for merchandising and creative direction, prioritizing compelling and commercially viable product offerings.
What does this episode say about retail & omnichannel?
Emerging designers should focus on clearly communicating their value proposition to buyers, highlighting unique selling points and retail viability to get noticed by major retailers.
What does this episode say about retail & omnichannel?
The luxury market is dynamic, and understanding consumer behavior within this sector is key to successful fashion buying and merchandising, particularly for department stores.
