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#986: Three easy changes Amazon needs to make NOW to improve life for SHOPPERS, SELLERS & Amazon itself.

Silent Sales Machine Radio · March 24, 2025 · 42 min

Summary

This episode reveals three impactful yet simple changes Amazon can implement to create a win-win-win scenario for shoppers, sellers, and the platform itself. Learn how eliminating suppressed buy boxes, highlighting the fastest delivery options, and providing sellers with targeted warehouse data can boost sales, improve customer satisfaction, and optimize Amazon's operations. These insights are crucial for any e-commerce operator navigating the Amazon marketplace.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsconversion & cro

Topics covered

suppressed buy box eliminationfastest delivery options amazonamazon inventory management dataamazon seller experienceshopper experience amazonamazon buy box strategy

Episode description

"If I were in charge I'd make some big changes." You don't have to look far to find plenty of ideas from sellers on the topic of "how to make Amazon selling better", but we have to keep in mind that Amazon has multiple parties to keep in mind! There's the shopper (they are first ultimately and rightfully so) Then there's Amazon's own best interest (profitability, risk management, shareholders etc) ...and then there's the seller last but no least! I for one am so grateful for the Amazon reseller opportunity -it's provided incredibly consistent opportunities for 10s of thousands of families including my own and the future is very bright, but... Of all the ideas for improvement that are swirling around, I think I've found three that are great (with no downsides) for ALL THREE parties! The ideas are: Eliminate the suppressed buy boxes Show shoppers the fastest delivery option on ASINs with many sellers Show sellers more data in regards to understocked shelf space in the warehouse network Today's episode unpacks these ideas. If you're ready to get on the path to building a great business online, it's time to get into the ProvenAmazonCourse.com training!   Watch this episode on our YouTube channel here: https://youtu.be/3h0kwGpWBfU   Check out our episode sponsor: Profit Cyclops - Realtime Order Tracking and Profit Calculation Easy to view dashboards and charts in days, weeks and months. A staple to your everyday operations, everything that Amazon misses to show you.   Show note LINKS: Sil

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Advocate for the elimination of suppressed buy boxes on Amazon to prevent lost sales and improve shopper experience; currently, they confuse customers and hinder conversions.
What does this episode say about supply chain & operations?
If you are a multi-channel seller on Amazon, optimize for the fastest possible delivery to gain a competitive edge, as the episode suggests Amazon should highlight these options more prominently to shoppers.
What does this episode say about conversion & cro?
Utilize any available (or future) Amazon data on understocked warehouse shelf space to proactively and efficiently replenish inventory, reducing stockouts and optimizing logistics.
What does this episode say about amazon & marketplaces?
Understand that Amazon often balances the interests of shoppers, its own profitability, and sellers. Focus on strategies that align with all three to maximize your success.
What does this episode say about amazon & marketplaces?
Explore tools like Profit Cyclops to gain real-time insights into orders and profitability, compensating for data gaps in Amazon's native reporting.

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