#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand
The StoryBrand Podcast · with Jerrod Blandino and Jeremy Johnson · May 21, 2018 · 37 min
Summary
This episode with the founders of Too Faced dives into the power of authentic brand storytelling and connection. Ecommerce operators will learn how to build a brand that resonates deeply with customers, fostering loyalty and driving significant growth, even to a billion-dollar valuation. The focus is on creating an inviting brand identity that customers feel genuinely connected to.
Key takeaways
Authenticity and relatability are paramount for long-term brand success; customers connect with genuine narratives, not just products.
Build an inviting brand identity that fosters a sense of belonging and community around your products.
Focus on clear, consistent messaging that communicates your brand's unique story and values across all touchpoints.
Emotional connection drives purchasing decisions; curate experiences that make customers feel understood and valued.
Strategic partnerships and collaborations can amplify brand reach and validate brand authenticity.
Growing a business is tough and risky. And as pressures rise and competition emerges, we're tempted to make compromises with our brand in order to win the day. But if you want to be successful in the long run, you've got to know what your brand authentically stands for and stick to it. Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they've built one of the biggest and most beloved cosmetics brands in the world. Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company. http://buildingastorybrand.com/97
