This episode introduces Klickly, a commission-based SaaS advertising platform for Shopify brands. It details how brands can leverage Klickly's unique solution to allow consumers to purchase directly within ads across over 25 million premium websites, ensuring guaranteed return on ad spend by only paying on actual conversions. The discussion is particularly relevant given the evolving e-commerce advertising landscape and the impact of the Coronavirus on digital marketing strategies.
Key takeaways
Explore commission-based advertising models like Klickly as an alternative to traditional ad spend to guarantee ROAS, especially in uncertain economic climates.
Investigate platforms that enable direct-in-ad purchases to reduce friction in the customer journey and improve conversion rates.
Consider utilizing AI and machine learning-powered ad platforms to optimize ad placements and drive more sales efficiently.
Prioritize advertising solutions that offer protection against ad fraud and bots, ensuring your ad budget is spent on genuine engagement and conversions.
My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions.Given the way the market is leaning and the impact that the Coronavirus has had on ecommerce advertising, I am excited to share this conversation with you today!What You Will Learn TodayWhat is Klickly's Commerce Engine?Why commission-based advertising is very appealing to Shopify brands right now. How machine-learning is powering the logic to drive more sales.How to guarantee return-on-ad-spend (ROAS) and avoid bots and click fraud.Links And Resources Mentioned In This EpisodeKlickly <- Fastlane exclusive: free ad boost + 1 month premium tier account managementGrit: The Power of Passion and PerseveranceThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the b
What does this episode say about paid acquisition?
Explore commission-based advertising models like Klickly as an alternative to traditional ad spend to guarantee ROAS, especially in uncertain economic climates.
What does this episode say about shopify & ecommerce platforms?
Investigate platforms that enable direct-in-ad purchases to reduce friction in the customer journey and improve conversion rates.
What does this episode say about ai & automation?
Consider utilizing AI and machine learning-powered ad platforms to optimize ad placements and drive more sales efficiently.
What does this episode say about paid acquisition?
Prioritize advertising solutions that offer protection against ad fraud and bots, ensuring your ad budget is spent on genuine engagement and conversions.
