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#955: Finding underserved shelf space at Amazon is getting easier for those who understand this

Silent Sales Machine Radio · January 23, 2025 · 40 min

Summary

This episode reveals a powerful strategy for Amazon sellers to uncover "underserved shelf space" within Amazon's fulfillment network. By leveraging specific features in tools like Keepa, sellers can identify products frequently out of stock in certain warehouses, enabling them to strategically place inventory for higher sales and margins. This approach helps identify low-hanging fruit ASINs and gain a significant advantage over competitors.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsanalytics & attribution

Topics covered

underserved amazon shelf spacekeepa featuresamazon out of stock dataamazon standard deviation fieldin stock head start strategylow-hanging fruit asins

Episode description

One of the most exciting strategies we've been talking about lately for Amazon sellers involves identifying the underserved shelf space at Amazon's hundreds of warehouses and then sending in inventory that sells for great margins in those underserved warehouses.   There's a module inside the ProvenAmazonCourse.com training that dives deeper into this concept as well as great discussions in our Facebook group about it (link in show notes).   The tool we use to help us identify these strategies is called keepa. (SilentJim.com/keepa)   Lately I've been asking keepa to add new features to help make our research easier - and the good news is, they've been listening. Today I dive into some of the new features that keepa has added that are making our job as sellers so much easier than it used to be when it comes to finding underserved shelf space at Amazon's warehouses.   I'll be discussing the "Amazon out of stock" (OOS) field, the brand new Amazon standard deviation field, and the "in stock Head Start" strategy that will give you a huge advantage over other sellers who are almost certainly NOT paying attention to these types of low-hanging fruit ASINs - and there are millions of them you can find/sell against at great margins!   Watch this episode on our YouTube channel here: https://youtu.be/lfk7EiJfgis   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam<

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Utilize Keepa's 'Amazon out of stock' (OOS) field to pinpoint products with unmet demand in specific Amazon warehouses.
What does this episode say about supply chain & operations?
Leverage Keepa's 'Amazon standard deviation' field to understand sales velocity fluctuations and identify consistent, unmet demand at a granular level.
What does this episode say about analytics & attribution?
Implement the "in stock head start" strategy by proactively sending inventory to warehouses where ASINs are frequently out of stock or low in stock, beating competitors to sales.
What does this episode say about amazon & marketplaces?
Explore the "low-hanging fruit ASINs" phenomenon, as there are millions of products consistently in demand but often out of stock in specific locations, offering high-margin opportunities.
What does this episode say about amazon & marketplaces?
Join the MySilentTeam Facebook group and explore ProvenAmazonCourse.com for deeper training and community discussions on advanced Amazon selling strategies.

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