Retail Gets Real · with Katherine Cullen · December 19, 2018 · 5 min
Summary
This episode, featuring NRF Director Katherine Cullen, delves into the critical last-minute holiday shopping trends. It provides ecommerce operators with insights into consumer behavior leading up to Super Saturday, offering actionable strategies for inventory, staffing, and marketing to capitalize on the final surge of holiday sales and meet customer expectations.
Key takeaways
Identify and target specific consumer segments known for last-minute shopping to optimize marketing efforts during the final holiday push.
Implement strong inventory management and staffing plans to handle increased demand and maintain customer satisfaction during the last weekend before Christmas, including Super Saturday.
Leverage omnichannel fulfillment options, especially BOPIS (buy-online-pickup-in-store), to cater to last-minute online shoppers and enhance their experience. Make sure your local inventory is accurate.
Develop targeted marketing and promotional campaigns that speak to the urgency and needs of last-minute shoppers, highlighting available products and speedy fulfillment options.
A lot of consumers spread out holiday shopping over the last two months of the year, but “people still have a lot of shopping left to do,” says NRF Director of Industry and Consumer Insights Katherine Cullen. She joins the third installment of the podcast’s holiday mini-series to discuss who’s still shopping and what retailers can expect during the last weekend before Christmas, including Super Saturday. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Identify and target specific consumer segments known for last-minute shopping to optimize marketing efforts during the final holiday push.
What does this episode say about supply chain & operations?
Implement strong inventory management and staffing plans to handle increased demand and maintain customer satisfaction during the last weekend before Christmas, including Super Saturday.
What does this episode say about brand & content?
Leverage omnichannel fulfillment options, especially BOPIS (buy-online-pickup-in-store), to cater to last-minute online shoppers and enhance their experience. Make sure your local inventory is accurate.
What does this episode say about retail & omnichannel?
Develop targeted marketing and promotional campaigns that speak to the urgency and needs of last-minute shoppers, highlighting available products and speedy fulfillment options.
