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#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best

The StoryBrand Podcast · with Steve Cockram · April 23, 2018 · 67 min

Summary

This episode, featuring Steve Cockram, isn't directly focused on e-commerce operations. Instead, it delves into foundational leadership principles, emphasizing how to empower teams to perform their best. While not e-commerce specific, the strategies discussed for fostering a clear vision and motivated workforce are universally applicable and can indirectly impact an e-commerce business's efficiency and innovation.

Key takeaways

Themes

founder & leadership

Topics covered

team leadershipemployee motivationvision castingperformance managementprocess implementation

Episode description

If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast. In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or "Voices") you'll find on every team and how to nurture each one. In Steve's words, "You can't outsource culture." Build a better one by making sure everyone feels safe and supported to contribute their best. This episode will show you how. Give it a listen! http://buildingastorybrand.com/93

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Frequently asked about this episode

What does this episode say about founder & leadership?
Clearly define your team's destination and communicate it relentlessly to ensure everyone is aligned and motivated.
What does this episode say about founder & leadership?
Empower your team by involving them in the problem-solving process, fostering a sense of ownership and boosting morale.
What does this episode say about founder & leadership?
Regularly provide constructive feedback and recognition to nurture individual growth and maintain high performance standards.
What does this episode say about founder & leadership?
Implement a 'playbook' of processes to create consistency and free up mental energy for creative problem-solving.
What does this episode say about founder & leadership?
Understand that as a leader, your primary role is to bring clarity and inspire action, not just manage tasks.

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