Retail Gets Real · with Katherine Cullen · December 12, 2018 · 5 min
Summary
This episode reveals how consumers are approaching charitable giving and community engagement during the festive period, based on the NRF's holiday consumer survey. It provides insights into consumer motivations, preferred donation methods, and popular causes, helping retailers align with or support these consumer values beyond just transactional holiday shopping.
Key takeaways
Consumers are motivated by various factors to give back during the holidays; understanding these motivations is key for retailers looking to engage with community initiatives.
Monetary donations, goods, and volunteer time are common methods of giving; retailers can facilitate these options for customers.
Certain causes resonate more with consumers during the holidays; identifying these can inform strategic partnerships and campaigns.
NRF survey data offers insights into evolving charitable giving trends, allowing retailers to adapt their community engagement strategies.
Retailers can align with consumer values by supporting charitable giving and community engagement, fostering goodwill and strengthening brand loyalty.
NRF’s Director of Industry and Consumer Insights Katherine Cullen discusses what NRF’s holiday consumer survey revealed about how people are giving back to the community during the holidays. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Consumers are motivated by various factors to give back during the holidays; understanding these motivations is key for retailers looking to engage with community initiatives.
What does this episode say about retail & omnichannel?
Monetary donations, goods, and volunteer time are common methods of giving; retailers can facilitate these options for customers.
What does this episode say about retail & omnichannel?
Certain causes resonate more with consumers during the holidays; identifying these can inform strategic partnerships and campaigns.
What does this episode say about retail & omnichannel?
NRF survey data offers insights into evolving charitable giving trends, allowing retailers to adapt their community engagement strategies.
What does this episode say about retail & omnichannel?
Retailers can align with consumer values by supporting charitable giving and community engagement, fostering goodwill and strengthening brand loyalty.
