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#90: Stop Getting Talked Over & Start Being Seen as a Leader

The StoryBrand Podcast · September 19, 2022 · 27 min

Summary

This episode, while not directly addressing ecommerce tactics, focuses on the critical entrepreneurial skill of clear communication, which is fundamental for any ecommerce professional looking to lead effectively and clarify their brand message. It emphasizes developing concise "soundbites" to ensure your message resonates and drives engagement, ultimately impacting sales and team leadership.

Key takeaways

Themes

founder & leadershipbrand & content

Topics covered

clear communicationleadership presencemessage claritystorytelling for businesseffective speaking

Episode description

Are you struggling to find confidence and step out of your comfort zone at work when it comes to growing as a leader and asking for what you want? Today's guest will show you how! In this episode, Donald Miller talks with Karen Laos, author of the book Trust Your Own Voice and host of the podcast, Ignite your Confidence with Karen Laos. Karen shares practical tips on how aspiring leaders can confidently speak up and become a valuable player everyone else wants to hear from. First, Karen encourages you not to be afraid to be the first to speak. This gets any nerves out of the way and positions you as a confident leader, even if you're just making an observation. Second, Karen recommends using the phrase "here's my vote" as an unapologetic, straightforward way to share an idea or recommendation. Lastly, Karen shares how being thoughtfully concise will make you stand out as a communicator. Listen now and use these strategies in your next business meeting and you'll be well on your way to becoming a leader people want to follow! Order Karen's new book, Trust Your Own Voice, and listen to her podcast, Ignite your Confidence with Karen Laos, at KarenLaos.com. -- TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast YOU NEED A PLAN TO GROW YOUR SMALL BUSINESS. TAKE THE 10-MINUTE ASSESSMENT, AND YOU'LL GET A FREE, CUSTOMIZED PLAN THAT WILL OPTIMIZE YOUR SMALL BUSINESS SO IT GENERATES MORE REVENUE AND PROFIT: <a h

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Frequently asked about this episode

What does this episode say about founder & leadership?
To be seen as a leader, you must clearly articulate your vision and ideas, eliminating ambiguity that can lead to being overlooked.
What does this episode say about brand & content?
Develop "soundbites" – concise, impactful statements that encapsulate your message and value proposition for various audiences (customers, team, stakeholders).
What does this episode say about founder & leadership?
Actively listen and observe communication dynamics, identifying when your message isn't landing and adapting your delivery to ensure clarity and impact.
What does this episode say about founder & leadership?
Practice confident and assertive communication, ensuring your voice is heard and your contributions are recognized in team discussions and customer interactions.
What does this episode say about founder & leadership?
Structure your communication to quickly convey the "what" and "why" of your ideas, reducing cognitive load for your audience and increasing understanding and buy-through.

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