Retail Gets Real · with Katherine Cullen · December 5, 2018 · 6 min
Summary
This episode provides a concise analysis of holiday gifting trends drawn from the NRF's Thanksgiving weekend shopping survey. Ecommerce operators can gain valuable insights into consumer behavior, popular gift categories, and the impact of economic factors on holiday spending, enabling them to refine their seasonal strategies for promotions and inventory.
Key takeaways
Leverage NRF survey data to understand current holiday gifting trends and consumer preferences, particularly regarding product categories and purchasing channels (online vs. in-store).
Analyze the impact of economic factors on gifting decisions and adjust pricing and promotional strategies accordingly to capture consumer spending.
Focus on popular gift categories and consider offering promotions or bundles in those areas to maximize holiday sales.
Adapt marketing messages to address trending consumer priorities like sustainable or personalized gifts, if applicable to your product range.
Utilize insights on online vs. in-store gift purchasing to optimize your omnichannel strategy for the remainder of the holiday season.
NRF’s Director of Industry and Consumer Insights Katherine Cullen is back to tell us more about one particularly interesting bit of data from the Thanksgiving weekend shopping survey: gifting trends! Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Leverage NRF survey data to understand current holiday gifting trends and consumer preferences, particularly regarding product categories and purchasing channels (online vs. in-store).
What does this episode say about analytics & attribution?
Analyze the impact of economic factors on gifting decisions and adjust pricing and promotional strategies accordingly to capture consumer spending.
What does this episode say about retail & omnichannel?
Focus on popular gift categories and consider offering promotions or bundles in those areas to maximize holiday sales.
What does this episode say about retail & omnichannel?
Adapt marketing messages to address trending consumer priorities like sustainable or personalized gifts, if applicable to your product range.
What does this episode say about retail & omnichannel?
Utilize insights on online vs. in-store gift purchasing to optimize your omnichannel strategy for the remainder of the holiday season.
