This episode, recorded at the end of 2017, speculates on the major ecommerce trends for 2018. While some predictions may now be outdated, the discussion provides valuable insight into forecasting market shifts and identifying emergent opportunities, helping ecommerce operators hone their strategic foresight.
Key takeaways
Consider macro trends like increasing competition and rising ad costs when planning your annual strategy.
E-commerce businesses need to continually adapt to new platforms and technologies, even if they seem niche at first.
The discussion around potential shifts in major platforms like Amazon highlights the importance of diversifying your sales channels and not relying too heavily on one.
Anticipate evolving customer expectations regarding shipping speeds and personalization, and build these into your operational planning.
Don't dismiss new trends outright; analyze their potential impact on your specific niche and consider piloting new approaches.
Today I sit down with Bill D'Alessandro to make some bold ecommerce predictions for 2018. You can find show notes and more information by clicking here: http://bit.ly/2B7ccJF
Consider macro trends like increasing competition and rising ad costs when planning your annual strategy.
What does this episode say about amazon & marketplaces?
E-commerce businesses need to continually adapt to new platforms and technologies, even if they seem niche at first.
What does this episode say about paid acquisition?
The discussion around potential shifts in major platforms like Amazon highlights the importance of diversifying your sales channels and not relying too heavily on one.
What does this episode say about retail & omnichannel?
Anticipate evolving customer expectations regarding shipping speeds and personalization, and build these into your operational planning.
What does this episode say about dtc strategy?
Don't dismiss new trends outright; analyze their potential impact on your specific niche and consider piloting new approaches.
