This episode provides a vital look back at 2021 eCommerce trends and offers actionable strategies for 2022. It emphasizes the need for agility and community in a dynamic retail landscape, covering crucial marketing channels like email, SMS, and Facebook Ads for sustained growth and customer engagement.
2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things. In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022. What You’ll Learn Why you should look at Q4 as a whole, not just at your Black Friday weekend results The type of content consumers will continue to prefer in 2022 Why email will still be a super important marketing channel, in spite of iOS15 Why 2022 might be the year to give SMS marketing a try Why Facebook Ads are STILL powerful and should not be ignored Links Mentioned The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners New York Post: 2021 Cyber Monday, Black Friday sales dip from last year Klaviyo: Black Friday Weekend Results Episodes Mentioned 11: What’s A Campaign Recap & Why Do You Need It How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325 Why You Might Be Doing Social Media Wrong & How To Do It Right With Katie Wight Read the Full Transcript eCommerceBadassery.com/89 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With