#89 Holiday Special: Thanksgiving weekend and beyond
Retail Gets Real · with Katherine Cullen · December 3, 2018 · 20 min
Summary
This episode provides a data-driven breakdown of Thanksgiving weekend and Cyber Monday retail performance. Katherine Cullen from NRF shares surprising consumer behavior shifts and the growing influence of social media on holiday purchasing decisions. Retailers will gain critical insights into effective promotional strategies and what to expect for the remainder of the holiday season, helping them adapt to evolving customer journeys and market dynamics.
Key takeaways
Consumers are increasingly influenced by social media for product discovery and purchasing during the holiday season.
Retailers need to analyze Black Friday and Cyber Monday performance beyond just sales figures to understand shifting consumer behavior and strategize for the rest of the holiday season.
The interplay between online and brick-and-mortar stores is crucial; retailers must optimize both channels as consumers navigate a hybrid shopping experience.
Promotional strategies and discounting continue to play a significant role, but understanding promotional elasticity is key to maximizing impact without eroding margins.
Early holiday indicators from Thanksgiving weekend are a strong barometer for the entire holiday season, enabling proactive adjustments for December sales.
NRF’s Director of Industry and Consumer Insights Katherine Cullen walks us through the biggest surprises from Thanksgiving through Cyber Monday, how consumer behaviors are changing this holiday season and the role of social media. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Consumers are increasingly influenced by social media for product discovery and purchasing during the holiday season.
What does this episode say about analytics & attribution?
Retailers need to analyze Black Friday and Cyber Monday performance beyond just sales figures to understand shifting consumer behavior and strategize for the rest of the holiday season.
What does this episode say about brand & content?
The interplay between online and brick-and-mortar stores is crucial; retailers must optimize both channels as consumers navigate a hybrid shopping experience.
What does this episode say about retail & omnichannel?
Promotional strategies and discounting continue to play a significant role, but understanding promotional elasticity is key to maximizing impact without eroding margins.
What does this episode say about retail & omnichannel?
Early holiday indicators from Thanksgiving weekend are a strong barometer for the entire holiday season, enabling proactive adjustments for December sales.
