88. Your Top Questions & My Best Advice

eCommerce Badassery · November 30, 2021 · 29 min

Summary

This episode answers crucial questions for ecommerce businesses, covering how to drive traffic, optimize Facebook ads post-iOS14, effectively grow and segment email lists, and decide if upgrading to Shopify Plus is the right move. It provides actionable advice and directs listeners to further resources for deeper dives into each topic.

Key takeaways

• Implement a multi-channel approach to traffic generation, including SEO, content marketing, and various social media strategies, rather than relying on a single source.
• Strategically segment your email list based on purchase history, engagement, or interests to deploy targeted campaigns that significantly improve conversion rates.
• Evaluate the necessity and benefits of upgrading to Shopify Plus by assessing current platform limitations and future growth projections to ensure it aligns with business scaling needs.
• Optimize Facebook ad campaigns by understanding the impact of iOS14 and focusing on creative best practices and accurate targeting to maximize ROI.
• Utilize tools like the Prehook Quiz App for Shopify to enhance lead generation and gather valuable customer data to inform segmentation and targeting strategies.

Themes

Topics covered

Episode description

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics. Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, will they make you more money? (8:35) How can you grow your email list with people who actually want to buy from you? (11:18) How should you segment your email list and scale your email marketing? (16:32) Should you upgrade to Shopify Plus? (19:56) Links Mentioned Prehook Quiz App for Shopify https://prehook.com/ The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners http://ecommercebadassery.com/membership Episodes Mentioned Traffic Builders How to Drive Traffic to Your eCommerce Website http://ecommercebadassery.com/56 Why SEO Matters and How to Do it http://ecommercebadassery.com/06 How to Get More Awareness & Visibility For Your eCommerce Store http://ecommercebadassery.com/12 How to Get Customers Closer to Making a Purchase + Grow Your Email List http://ecommercebadassery.com/13 Should you Have a Blog for Your eCommerce Website http://ecommercebadassery.com/45 How to Do Influencer Marketing the Right Way with Cody Wittick http://ecommercebadassery.com/57 How to Increase SEO Click-Throughs (Neil Patel + ClickFlow) http://ecommercebadassery.com/59 How to Do Affiliate Marketing for Your eCommerce Business http://ecommercebadassery.com/66 Social Media for eCommerce with Katie Wight http://ecommercebadassery.com/85 The Magic of Referral Marketing with Referral Candy http://ecommercebadassery.com/80 Facebook Ads How iOS14 Will Affect Your Facebook Ads & What to Do About It http://ecommercebadassery.com/62 How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325 http://ecommercebadassery.com/64

Related episodes

• He ranked 3,000 quizzes— Send It!
• Meta Ads Underperforming? Why + What To Do Right Now— Marketing Operators
• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• Shopify's Campaign Autopilot: AI Ad Agent?— The Unofficial Shopify Podcast
• 386. Replay: eCommerce Fall Sales & Marketing Strategy— eCommerce Badassery
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap

Frequently asked about this episode

What does this episode say about paid acquisition?

Implement a multi-channel approach to traffic generation, including SEO, content marketing, and various social media strategies, rather than relying on a single source.

What does this episode say about organic & seo?

Strategically segment your email list based on purchase history, engagement, or interests to deploy targeted campaigns that significantly improve conversion rates.

What does this episode say about email & sms?

Evaluate the necessity and benefits of upgrading to Shopify Plus by assessing current platform limitations and future growth projections to ensure it aligns with business scaling needs.

What does this episode say about shopify & ecommerce platforms?

Optimize Facebook ad campaigns by understanding the impact of iOS14 and focusing on creative best practices and accurate targeting to maximize ROI.

What does this episode say about paid acquisition?

Utilize tools like the Prehook Quiz App for Shopify to enhance lead generation and gather valuable customer data to inform segmentation and targeting strategies.

Listen

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