This episode provides a step-by-step guide for ecommerce businesses to maximize the return on investment from in-person events. It focuses on strategies to drive immediate sales, capture leads, and cultivate lasting customer relationships, bridging the gap between online and offline presence. Implementing these tactics can transform event participation into a powerful revenue-generating and relationship-building engine.
Key takeaways
Develop a simple process for email list sign-ups at events and follow up with a dedicated email flow for new subscribers to nurture them effectively.
Proactively ask all buyers for marketing consent at the point of sale to enable targeted follow-up via welcome series and second-order purchase flows.
Leverage event organizers by requesting free tickets for promotion and asking for your business to be featured in their promotional materials to increase visibility.
Offer a broad selection of products on-site and entice larger purchases with show specials like free shipping for big items.
Implement a system to request customer reviews for all sales made at the event's point of sale to build social proof and gather real-time feedback.
Utilize social media consistently before, during, and after the event to generate excitement, share updates, engage with attendees, and provide ongoing value.
Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook! When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you Listen in, and you'll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed! Candice's list: Create a simple way to get people to sign up for your email list - follow up with a flow just for them Ask all Buyers if they will "accept marketing" - follow up with a welcome series/second-order flow Invite your current customers to the event Ask the event organizer for free tickets you can use to promote the event Ask the event organizer if they would feature your business in their promotions Have a strategy for handing out contact info (cards, magnets, pens) Offer a broad selection of product to buy on site Offer to ship large items free of charge as a show special Set up a review request for POS sales Promote on social media before and during the event
What does this episode say about retail & omnichannel?
Develop a simple process for email list sign-ups at events and follow up with a dedicated email flow for new subscribers to nurture them effectively.
What does this episode say about email & sms?
Proactively ask all buyers for marketing consent at the point of sale to enable targeted follow-up via welcome series and second-order purchase flows.
What does this episode say about customer retention?
Leverage event organizers by requesting free tickets for promotion and asking for your business to be featured in their promotional materials to increase visibility.
What does this episode say about conversion & cro?
Offer a broad selection of products on-site and entice larger purchases with show specials like free shipping for big items.
What does this episode say about retail & omnichannel?
Implement a system to request customer reviews for all sales made at the event's point of sale to build social proof and gather real-time feedback.
