85. Why You Might Be Doing Social Media Wrong & How to Do it Right with Katie Wight

eCommerce Badassery · with Katie Wight · November 9, 2021 · 40 min

Summary

This episode challenges conventional social media wisdom for ecommerce brands, advocating for in-house management over outsourcing and dismissing the efficacy of hashtags. Katie Wight provides a clear roadmap for creating impactful content that drives exponential growth, saving businesses time and resources often wasted on ineffective strategies. Listeners will learn how to optimize their social media approach for genuine customer acquisition and engagement.

Key takeaways

• Ecommerce brands should manage social media in-house to maintain authentic brand voice and directly engage with their audience, rather than outsourcing to agencies.
• Hashtags are largely a waste of time; focus efforts on compelling content and direct audience engagement instead of relying on hashtag reach.
• Prioritize creating entertaining and valuable content that resonates with your target audience to drive exponential growth, moving away from simply posting "pretty pictures."
• Focus on understanding platform dynamics and algorithm changes to adapt your content strategy effectively, rather than trying to be everywhere at once.
• Streamline your social media efforts by focusing on high-impact strategies and content types that genuinely connect with your audience, avoiding burnout from an endless "to-do list."

Themes

Topics covered

Episode description

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. And when we realize we can’t manage it all on our own, we think maybe I should just outsource this? Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients. What You’ll Learn Why eCommerce brands should manage their social media in-house, according to a social media agency owner Why hashtags are a waste of time What most of us are doing wrong in terms of content creation and what to do instead. Links Mentioned Business Facebook Page: https://www.facebook.com/kwcontent Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696 Business Instagram: https://www.instagram.com/kwcontent/ Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/ FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858 Strong Brand Social Express: https://www.strongbrandsocial.com/express Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage Read the Full Transcript eCommerceBadassery.com/85 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com

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Frequently asked about this episode

What does this episode say about brand & content?

Ecommerce brands should manage social media in-house to maintain authentic brand voice and directly engage with their audience, rather than outsourcing to agencies.

What does this episode say about organic & seo?

Hashtags are largely a waste of time; focus efforts on compelling content and direct audience engagement instead of relying on hashtag reach.

What does this episode say about dtc strategy?

Prioritize creating entertaining and valuable content that resonates with your target audience to drive exponential growth, moving away from simply posting "pretty pictures."

What does this episode say about brand & content?

Focus on understanding platform dynamics and algorithm changes to adapt your content strategy effectively, rather than trying to be everywhere at once.

What does this episode say about brand & content?

Streamline your social media efforts by focusing on high-impact strategies and content types that genuinely connect with your audience, avoiding burnout from an endless "to-do list."

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