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#847: A live Amazon Q/A with our Facebook members and PAC students

Silent Sales Machine Radio · with Robin Joy Olson · June 8, 2024 · 31 min

Summary

This episode features a live Amazon Q&A, offering valuable insights for sellers at all experience levels. It covers essential topics like navigating Amazon's "In-Stock Head Start" program, understanding sales velocity, and strategies for pricing products above the Buy Box. A must-listen for both new and experienced Amazon FBA sellers to optimize their operations and profitability.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsconversion & cro

Topics covered

amazon fbain-stock head start programseller centralreplens strategyamazon buy boxkeepa analysisproduct researchinventory management

Episode description

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We had a long session last time so we captured the best moments of the first hour or so and turned them into a podcast episode. Here's the topics of the clips for the Q&A: Intro and explanation of a few of our programs Coach intro to Kickstart Bootcamp - Robin Joy gives an overview Question about testing ASINs and discussion on Keepa Question about selling a product before inventory is officially checked in How to get support through Seller Central with the hard topics and how Jeff Schick's services are a help Another explanation of the above the buy box pricing and why it works Show note LINKS: https://silentjim.com/bb70 - see over 170 examples of Keepa charts of "above buy box" winners that are selling in Jim's account in real time RIGHT NOW. https://JeffSchick.com - our legal expert for all things Amazon SilentSalesMachine.com - text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11 New sellers often ask how to find profitable products but rather the question should be how to find "test worthy ASINs" or "underserved shelf space at Amazon!!" Jim has posted many examples on the My Silent Team Facebook page from his own personal inventory demonstrating exactly how this works! Jim recommends listeners go to Podcast #554 for an in depth discussion on this topic an

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Amazon's 'In-Stock Head Start' program allows them to sell your FBA inventory that is still in transit, often with extended delivery dates. Don't be alarmed if you see this, it simply means Amazon is anticipating demand for your product.
What does this episode say about supply chain & operations?
You can opt out of the "In-Stock Head Start" program in Seller Central if you prefer to have inventory physically received before sales begin.
What does this episode say about conversion & cro?
The "replens" (reselling popular products) strategy is a foundational business model on Amazon, allowing sellers to profit by identifying and filling underserved productlistings. It's a good starting point for new sellers and can scale to 7-figure businesses.
What does this episode say about amazon & marketplaces?
Consider pricing above the Buy Box on Amazon for certain ASINs, particularly those with high velocity where Amazon struggles to keep stock. This can lead to increased profitability.
What does this episode say about amazon & marketplaces?
Utilize Keepa graphs to analyze sales velocity and make informed decisions about pricing strategy, especially when considering selling above the Buy Box.

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