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#847: A live Amazon Q/A with our Facebook members and PAC students

Silent Sales Machine Radio · with Robin Joy · June 8, 2024 · 31 min

Summary

This episode provides a tactical Q&A for Amazon sellers, covering critical aspects of product research, inventory management, and pricing strategies. It emphasizes moving beyond simple "profitable product" searches to identifying "test-worthy ASINs" and leveraging tools like Keepa for competitive advantage. The discussion also offers guidance on navigating the often-challenging Amazon Seller Central support and explains the counterintuitive "above the buy box" pricing strategy.

Key takeaways

Themes

amazon & marketplacesproduct & merchandisingsupply chain & operationsfounder & leadership

Topics covered

amazon fbaasin testingkeepa analysisseller central supportabove the buy box pricing strategyinventory management

Episode description

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We had a long session last time so we captured the best moments of the first hour or so and turned them into a podcast episode.   Here's the topics of the clips for the Q&A:   Intro and explanation of a few of our programs Coach intro to Kickstart Bootcamp - Robin Joy gives an overview  Question about testing ASINs and discussion on Keepa Question about selling a product before inventory is officially checked in How to get support through Seller Central with the hard topics and how Jeff Schick's services are a help Another explanation of the above the buy box pricing and why it works   Show note LINKS:   https://silentjim.com/bb70 - see over 170 examples of Keepa charts of "above buy box" winners that are selling in Jim's account in real time RIGHT NOW.   https://JeffSchick.com - our legal expert for all things Amazon   SilentSalesMachine.com - text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   New sellers often ask how to find profitable products but rather the question should be how to find "test worthy ASINs" or "underserved shelf space at Amazon!!" Jim has posted many examples on the My Silent Team Facebook page from his own personal inventory demonstrating exactly how this works! Jim recommends listeners go to Podcast #554 for an in depth discussion on this topic an

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Focus on identifying "test-worthy ASINs" and "underserved shelf space" on Amazon rather than just "profitable products" to de-risk inventory investments.
What does this episode say about product & merchandising?
Utilize Keepa for in-depth analysis of sales rank and price history to validate product potential, reviewing examples of products successfully selling "above the buy box".
What does this episode say about supply chain & operations?
Explore strategies for selling products before inventory is officially checked in by Amazon to accelerate sales cycles.
What does this episode say about founder & leadership?
Leverage specialized services (e.g., Jeff Schick) for navigating complex Amazon Seller Central support issues, especially for legal or difficult cases.
What does this episode say about amazon & marketplaces?
Implement the "above the buy box" pricing strategy to capture different customer segments and potentially increase profitability, understanding its strategic implications.

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