Levi's DTC chief Richard Hurren reveals how this 150-year-old brand leverages omnichannel strategies to 'save the sale' and meet modern consumers. Learn how balancing online and brick-and-mortar investments can drive growth and overcome common DTC bottlenecks.
Key takeaways
Implement omnichannel strategies to bridge online and offline experiences, preventing lost sales and enhancing customer convenience.
Invest in brick-and-mortar stores alongside DTC to create a holistic customer journey that supports both discovery and fulfillment.
Identify and address bottlenecks in your direct-to-consumer operations to ensure seamless growth and customer satisfaction.
Utilize physical stores as micro-fulfillment centers or showrooms to complement e-commerce, offering options like buy online, pick up in-store (BOPIS) or easy returns.
Focus on understanding evolving consumer behaviors to tailor your sales channels and marketing efforts effectively.
For large brands, a significant portion of sales may still occur offline, necessitating a balanced omnichannel approach.
At Shoptalk, we spoke with Richard Hurren who is leading the Levi’s DTC strategy for one of the most iconic brands in the world. For a retail brand that has been around for over 150 years, how have they been able to benefit from selling on multiple channels while still investing in brick and mortar? Listen in to learn about this as well as how they’re meeting consumers where they are, what bottlenecks exist for DTC growth, and how they utilize omnichannel to ‘save the sale’.
Frequently asked about this episode
What does this episode say about customer experience?
Implement omnichannel strategies to bridge online and offline experiences, preventing lost sales and enhancing customer convenience.
What does this episode say about dtc growth?
Invest in brick-and-mortar stores alongside DTC to create a holistic customer journey that supports both discovery and fulfillment.
What does this episode say about omnichannel strategy?
Identify and address bottlenecks in your direct-to-consumer operations to ensure seamless growth and customer satisfaction.
What does this episode say about retail innovation?
Utilize physical stores as micro-fulfillment centers or showrooms to complement e-commerce, offering options like buy online, pick up in-store (BOPIS) or easy returns.
What does this episode say about customer experience?
Focus on understanding evolving consumer behaviors to tailor your sales channels and marketing efforts effectively.
