82. 5 Subject Line Formulas & 5 Content Ideas to Use this Holiday Season in.Your eCommerce Business

eCommerce Badassery · October 19, 2021 · 10 min

Summary

This episode provides ecommerce operators with actionable strategies for holiday email marketing. It details five proven subject line formulas to boost open rates and five compelling content ideas to foster customer relationships and drive sales during the crucial holiday season. Implement these tactics to keep your brand visible and convert holiday shoppers into loyal customers.

Key takeaways

• Implement one of five subject line formulas (e.g., urgency, personalization, question-based) to increase email open rates during the holiday season.
• Develop holiday content beyond promotions, focusing on relationship-building (e.g., behind-the-scenes), value-added (e.g., gift guides), and community-focused content to engage customers.
• Utilize scarcity and urgency in holiday email campaigns with flash sales or limited stock notifications to encourage immediate purchases.
• Craft a holiday content calendar that integrates both sales-driven and relationship-building email campaigns to maintain consistent customer engagement.
• Leverage email automation for abandoned carts, welcome series, and post-purchase follow-ups, which are critical during high-volume holiday periods.

Themes

Topics covered

Episode description

Want to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales. What You’ll Learn Content ideas to keep your eCommerce business top of mind throughout the holidays Specific content prompts to help you build relationships and engagement with your audience Insight into how you can use the eCommerce Badassery Holiday Content Bundle in your business Episodes Mentioned Episode 78: How I Got Over My Fear Of Live Video Read the Full Transcript eCommerceBadassery.com/82 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for

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Frequently asked about this episode

What does this episode say about email & sms?

Implement one of five subject line formulas (e.g., urgency, personalization, question-based) to increase email open rates during the holiday season.

What does this episode say about conversion & cro?

Develop holiday content beyond promotions, focusing on relationship-building (e.g., behind-the-scenes), value-added (e.g., gift guides), and community-focused content to engage customers.

What does this episode say about customer retention?

Utilize scarcity and urgency in holiday email campaigns with flash sales or limited stock notifications to encourage immediate purchases.

What does this episode say about email & sms?

Craft a holiday content calendar that integrates both sales-driven and relationship-building email campaigns to maintain consistent customer engagement.

What does this episode say about email & sms?

Leverage email automation for abandoned carts, welcome series, and post-purchase follow-ups, which are critical during high-volume holiday periods.

Listen

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