This episode evaluates Flodesk for eCommerce businesses, particularly in light of its exit from beta and price increases. It helps listeners determine if Flodesk is the right email marketing platform for their needs compared to alternatives like Klaviyo. Crucially, the episode also provides actionable strategies for creating visually appealing and effective emails using any email marketing platform, focusing on best practices beyond just aesthetics.
Key takeaways
Before committing to Flodesk, assess if its visual design focus aligns with your brand's overall email marketing strategy and if its limitations regarding traditional best practices are acceptable.
Learn to create visually appealing emails using features available in your current email marketing platform, such as custom templates and strategic use of imagery, rather than relying solely on specialized design tools.
Prioritize email marketing best practices, such as mobile responsiveness and clear calls to action, even when focusing on visual aesthetics, to ensure high engagement and conversion rates. Understand Flodesk's 'number one problem' which goes against these practices before adopting it.
Leverage affiliate recommendations for platforms like Flodesk and Klaviyo as a starting point for research, but conduct your own due diligence to select the best fit for your specific eCommerce business needs, considering both features and pricing.
Dedicate resources to understanding your chosen email platform’s design capabilities to avoid "pretty email FOMO" and proactively develop a strong visual brand identity in your email communications.
Implement a strategic email marketing approach for seasonal events like holidays, utilizing resources such as holiday planning guides to maximize sales and customer engagement through well-designed campaigns.
Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon. I’m also talking about how you can create your very own pretty emails in whatever email marketing platform you’re using in your business. Skip to the design portion
With Holiday Planning Guide Ads: 8:40
Without Holiday Planning Guide Ads: 7:50
Get Flodesk
http://ecommercebadassery.com/flodesk What You’ll Learn
Whether I recommend Flodesk for eCommerce businesses and how it compares to other platforms like Klaviyo
How you can create pretty emails like the ones in Flodesk in another email marketing platform The #1 problem with the Flodesk email builder and why it goes against traditional email marketing best practices Read the Full Transcript
eCommerceBadassery.com/81 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subs
Before committing to Flodesk, assess if its visual design focus aligns with your brand's overall email marketing strategy and if its limitations regarding traditional best practices are acceptable.
What does this episode say about conversion & cro?
Learn to create visually appealing emails using features available in your current email marketing platform, such as custom templates and strategic use of imagery, rather than relying solely on specialized design tools.
What does this episode say about brand & content?
Prioritize email marketing best practices, such as mobile responsiveness and clear calls to action, even when focusing on visual aesthetics, to ensure high engagement and conversion rates. Understand Flodesk's 'number one problem' which goes against these practices before adopting it.
What does this episode say about email & sms?
Leverage affiliate recommendations for platforms like Flodesk and Klaviyo as a starting point for research, but conduct your own due diligence to select the best fit for your specific eCommerce business needs, considering both features and pricing.
What does this episode say about email & sms?
Dedicate resources to understanding your chosen email platform’s design capabilities to avoid "pretty email FOMO" and proactively develop a strong visual brand identity in your email communications.
