For new or struggling Amazon sellers, success isn't about finding a single "magic" product. This episode reveals why a diversified portfolio of many tested ASINs is the key to stability, predictability, and growth. Learn how to mitigate risk, improve IPI scores, and build a scalable Amazon business by embracing broad product testing.
Key takeaways
Aggressively test a high volume of ASINs rather than chasing a few 'magic' products to build a resilient and predictable Amazon business.
Understand that a diverse product portfolio (book of business) is crucial for accurate average performance metrics, improved IPI scores, and reduced impact from individual ASIN issues.
Implement strategies for broad product testing to mitigate risk, simplify outsourcing, and achieve economies of scale, leading to increased profitability and decreased expenses.
Focus on building a strong foundational "book of business" to absorb shocks from individual product failures and enable easier outsourcing through standardized procedures.
Recognize that continuous product diversification across categories and sub-categories ensures long-term sourcing opportunities and business stability.
We've identified 10 reasons why especially new Amazon sellers (or sellers who are struggling) on Amazon should find as many ASINs (new products) to test as possible and they should do it as soon as possible in order to make their odds of success as great as possible. While this may seem obvious, we've observed that many sellers try to find a handful of magic products that will boost them into the business they desire. Rarely is that what happens however. On today's episode, we dive into the reasons you should find numerous products to test as well as some strategies for doing exactly that. Here are 10 Reasons you should build a strong foundation as quickly as possible 1. Hard to find averages when going ASIN by ASIN Book of biz leads to Averages leads to predictability. Increasing profits and decreasing expenses is much more impactful on a book of business than on a few ASINs. 2. Diversity A solid foundation allows for branching out while maintaining revenues. There are so many different categories and subs that we will never run out of new areas to source in. 3. IPI Score A foundational book of business helps you understand the metrics that make up the IPI Score Helps keep level inventory numbers. 4. Anything can happen to any ASIN When you have only a few ASINs, anything that happens to any ASIN can really hurt. When there are more ASINs, the overall impact is smaller. 5 Keeps risk low Spreading your risk over many different listings can make the risk of losing all much lower and the chances of profiting overall much higher. 6. Easier to outsource Putting together a foundational book of business makes it much easier to compile standard operating procedures and best practices. When you outsource, it is much easier to hand that off. 7. Economies of Scal
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Aggressively test a high volume of ASINs rather than chasing a few 'magic' products to build a resilient and predictable Amazon business.
What does this episode say about supply chain & operations?
Understand that a diverse product portfolio (book of business) is crucial for accurate average performance metrics, improved IPI scores, and reduced impact from individual ASIN issues.
What does this episode say about founder & leadership?
Implement strategies for broad product testing to mitigate risk, simplify outsourcing, and achieve economies of scale, leading to increased profitability and decreased expenses.
What does this episode say about amazon & marketplaces?
Focus on building a strong foundational "book of business" to absorb shocks from individual product failures and enable easier outsourcing through standardized procedures.
What does this episode say about amazon & marketplaces?
Recognize that continuous product diversification across categories and sub-categories ensures long-term sourcing opportunities and business stability.
