8 Figure Amazon Seller Mels Terlouw Goes Deep On Data
Seller Sessions · with Mels Terlouw · November 1, 2023 · 47 min
Summary
Mels Terlouw, an 8-figure Amazon seller, divulges his data-driven approach to mastering the evolving Amazon marketplace. This episode emphasizes shifting from outdated tactics to leveraging deep consumer insights, advanced listing optimization, and understanding the Amazon algorithm to drive significant sales growth. Learn how to adopt the "Vigilant Seller" mindset to achieve sustained success in a competitive landscape.
Key takeaways
Focus on listing optimization based on in-depth consumer insights; this can drastically increase daily unit sales (e.g., from 15 to 250 units).
Understand that the Amazon algorithm has evolved beyond simple keyword stuffing; leverage tools and data to adapt to changes like the BERT algorithm.
Adopt the 'Vigilant Seller' mindset by continuously building on consumer insights and fundamental selling principles rather than blindly copying competitors or relying on outdated tactics.
Utilize data to inform product selection, listing creation, and overall strategy, moving beyond trial-and-error approaches.
Consider developing proprietary tools or utilizing advanced software like Intellivy to gain a competitive edge in data analysis and optimization.
8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. Grew to $2.4 million in sales in 2015, then continued rapid growth each year. Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great. In 2016, started building own software tools and put them into a mastermind group. Opened the tools up in 2022 as Intellivy. Obsessed With Listing Optimisation Focus is on listing creation based on consumer insights. This can be the difference between 15 units vs 250 units sold per day. The Evolution of Amazon In the "golden age" of 2014-2016, selling was easy on Amazon. Fake reviews worked. Now Amazon algorithm and competition has evolved. Old tricks don't work as well. Need to go where "the puck is going" instead of where it's been. Get back to basics of selling. 3 Types of Amazon Sellers Ignorance Sellers: Try stuff without much strategy, hope for the best. Arrogant Sellers: Copy competitors thinking they know better. Vigilant Sellers: Build on consumer insights and real selling fundamentals. Understanding the Amazon Algorithm BERT algorithm understa
What does this episode say about amazon & marketplaces?
Focus on listing optimization based on in-depth consumer insights; this can drastically increase daily unit sales (e.g., from 15 to 250 units).
What does this episode say about analytics & attribution?
Understand that the Amazon algorithm has evolved beyond simple keyword stuffing; leverage tools and data to adapt to changes like the BERT algorithm.
What does this episode say about founder & leadership?
Adopt the 'Vigilant Seller' mindset by continuously building on consumer insights and fundamental selling principles rather than blindly copying competitors or relying on outdated tactics.
What does this episode say about amazon & marketplaces?
Utilize data to inform product selection, listing creation, and overall strategy, moving beyond trial-and-error approaches.
What does this episode say about amazon & marketplaces?
Consider developing proprietary tools or utilizing advanced software like Intellivy to gain a competitive edge in data analysis and optimization.
