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#8: Canlis—Secrets of Insanely Good Customer Service

The StoryBrand Podcast · with Canlis (Restaurant) · July 11, 2016 · 35 min

Summary

This episode delves into the strategies behind Canlis, a renowned restaurant, and how their exceptional customer service principles can be applied to any business. It emphasizes the importance of anticipating customer needs, creating memorable experiences, and fostering a customer-centric culture to drive loyalty and word-of-mouth growth. Ecommerce operators can learn how to differentiate their brand through service, not just product.

Key takeaways

Themes

brand & contentcustomer retentionfounder & leadership

Topics covered

customer service excellencecustomer experience designbrand differentiationemployee empowermentcustomer loyaltyfeedback mechanisms

Episode description

Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people. In the Season 2 opener of Building a Story Brand, Donald Miller sits down with Mark and Brian Canlis of the world-famous Canlis restaurant in Seattle, WA. These brothers deliver unforgettable customer experiences night after night, year after year. They share exactly how they put their customers first — through radically unique approaches to hiring, team morale, profit, and more. Listen and get inspired to take your business' customer service to the next level. http://buildingastorybrand.com/

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Frequently asked about this episode

What does this episode say about brand & content?
Proactively identify and address potential customer frustrations before they arise by analyzing common pain points in your customer journey.
What does this episode say about customer retention?
Empower your customer service team with the autonomy and resources to resolve issues creatively and go beyond standard protocols.
What does this episode say about founder & leadership?
Design every customer interaction, from website browsing to post-purchase support, to be a delightful and memorable experience that reinforces your brand's values.
What does this episode say about brand & content?
Implement feedback mechanisms to continuously gather insights on customer satisfaction and iterate on service improvements.
What does this episode say about brand & content?
Foster a company culture where every employee understands their role in delivering exceptional customer service, even if they aren't client-facing.

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