Alex Hormozi breaks down 8 distinct paid ad strategies, offering tailored advice for businesses ranging from $600k to over $10M in annual revenue. This episode provides actionable insights to optimize ad creatives, improve campaign performance, and boost Return on Ad Spend (ROAS) across various industries, ensuring ecommerce operators of all sizes find concrete ways to enhance their advertising outcomes.
Key takeaways
For businesses starting out, prioritize lead generation with clear calls to action, as seen in the dental recruiting and acupuncture examples.
To improve ROAS, constantly test new creatives and targeting, focusing on high-value leads as demonstrated in the solar business case.
Leverage platform-specific strengths; for example, use Facebook and YouTube for emotional connections and trust-building in industries like assisted living to achieve high ROAS.
In regulated industries like executive health, scale ad campaigns by integrating compliance checks into the creative and targeting process.
If ROAS is down and trust is an issue, as in real estate, focus on value-driven content and testimonials in ads to rebuild credibility.
"Here's what each of these businesses should do to make more money with paid ads." In this episode, Alex (@AlexHormozi) takes you behind the curtain to a private event Q&A where he answered any and all questions on paid ads. In these questions, the smallest business by annual revenue was about $600k a year and the biggest was over $10M, so no matter what size your business is you should find a golden nugget to improve your creative, campaigns, and ROAS.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Timestamps:(00:21) Dental Recruiting - How Do I Start Marketing(01:43) Acupuncture - How to Start(04:19) Fitness coach/podcast - Brand Consciousness(07:56) Virtual Assistant Business - How To Start Ads(11:28) Solar - Things Are Working, how to improve 7+ ROAS(13:04) Assisted Living - Facebook, Youtube 20:1 ROAS(14:04) Executive Health - Scale + Compliance(15:16) Roofing PPC - Expand in Local Market(17:27) Real Estate - ROAS & Trust are DownFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter<
What does this episode say about paid acquisition?
For businesses starting out, prioritize lead generation with clear calls to action, as seen in the dental recruiting and acupuncture examples.
What does this episode say about analytics & attribution?
To improve ROAS, constantly test new creatives and targeting, focusing on high-value leads as demonstrated in the solar business case.
What does this episode say about founder & leadership?
Leverage platform-specific strengths; for example, use Facebook and YouTube for emotional connections and trust-building in industries like assisted living to achieve high ROAS.
What does this episode say about paid acquisition?
In regulated industries like executive health, scale ad campaigns by integrating compliance checks into the creative and targeting process.
What does this episode say about paid acquisition?
If ROAS is down and trust is an issue, as in real estate, focus on value-driven content and testimonials in ads to rebuild credibility.
