This episode tackles the critical challenge e-commerce store owners face with rising ad costs and declining performance due to iOS14 privacy changes. It introduces a new, actionable strategy for acquiring high-quality, affordable traffic. The hosts share their results and provide a roadmap for listeners to implement this strategy, promising to help businesses navigate the changed digital advertising landscape and re-establish effective traffic acquisition.
Key takeaways
Implement a new traffic acquisition strategy that prioritizes high-quality traffic for lower costs, adapting to iOS14's impact on traditional targeting.
Explore the "Traffic Bootcamp" program and Master Class for hands-on support in applying these new traffic strategies to your business.
Be prepared to adapt your understanding of customer intent, leverage alternative data signals, and optimize for conversions rather than just clicks, moving beyond compromised data-heavy targeting methods.
Diversify your traffic sources and optimize current methods to mitigate risks associated with relying on a single platform or method for traffic.
Re-evaluate your advertising spend and focus on strategies that ensure efficiency and effectiveness, especially in a landscape with reduced visibility into user behavior and tracking capabilities.
Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy. Listen in as our Inner Circle coach Cathy Hayhurst and I share the strategy we're using that's getting us the best quality traffic for the lowest price ever. Grab a pen, because you'll want to take some notes. We'll tell you what we're doing - our results, and how you can apply the strategy to your business. And if it sounds good to you, we'll tell you how you can get the brand new version of Traffic Bootcamp, and work on it live in our upcoming Master Class series. Here's a link to the iOS busting version of Traffic Bootcamp Program + Master Class: https://classroom.thesocialsalesgirls.com/offers/fKGr8MFD/checkout?fbclid=IwAR1jEDv0t0AEotlE0zkYv33BiFuqiUxExww1_W4SD17eap_zIIK1gMfkT7Y Purchase the Traffic Bootcamp Program here: https://thesocialsalesgirls.com/traffic-bootcamp/
What does this episode say about paid acquisition?
Implement a new traffic acquisition strategy that prioritizes high-quality traffic for lower costs, adapting to iOS14's impact on traditional targeting.
What does this episode say about analytics & attribution?
Explore the "Traffic Bootcamp" program and Master Class for hands-on support in applying these new traffic strategies to your business.
What does this episode say about paid acquisition?
Be prepared to adapt your understanding of customer intent, leverage alternative data signals, and optimize for conversions rather than just clicks, moving beyond compromised data-heavy targeting methods.
What does this episode say about paid acquisition?
Diversify your traffic sources and optimize current methods to mitigate risks associated with relying on a single platform or method for traffic.
What does this episode say about paid acquisition?
Re-evaluate your advertising spend and focus on strategies that ensure efficiency and effectiveness, especially in a landscape with reduced visibility into user behavior and tracking capabilities.
