This episode reveals the strategic advantage of Amazon’s ‘In-Stock Head Start’ program, allowing sellers to secure sales even before inventory reaches the FBA warehouse. It also offers critical advice on navigating ASIN price tanks by understanding the nuances of the Buy Box algorithm beyond just the lowest price. Ecommerce operators will learn tactical approaches to pricing and inventory management on Amazon.
Key takeaways
Leverage Amazon's In-Stock Head Start program to make inventory available for purchase as soon as it's shipped to FBA, potentially increasing early sales opportunities.
Understand that the Amazon Buy Box algorithm considers factors beyond just the lowest price, including Prime eligibility, shipping times to specific customer locations, and inventory proximity.
Do not solely rely on repricers that chase the lowest price, as this can be ineffective if your inventory is not strategically positioned or if longer delivery times offset a lower price point.
Monitor customer delivery expectations closely, especially with the 'In-Stock Head Start' program, to avoid customer dissatisfaction caused by extended shipping times for Prime-eligible orders.
Utilize Seller Central’s order management (mobile app or desktop) to track sales accurately, differentiating between confirmed sales and pending inventory arrivals.
Our Wednesday podcast episodes are typically coaches corner episodes. This means we dive into the common issues faced by the ProvenAmazonCourse.com students in our community. Today we discuss what to do about ASINs that drop in price, and we also discuss options for using prep centers to create a more hands-free selling operation. If you haven't registered for our May 2024 event - TheProvenConference.com event, VIP tickets are going fast! We will have over 40 great breakout sessions at this event on all manner of creative ecommerce strategies - including the latest incredible Amazon and Walmart selling strategies pioneered in this community! Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: If I source IDENTICAL product at a discount from another country, can I sell it in the US on Amazon? What should I look out for when doing this? Watch this epsiode on our YouTube channel here: https://youtu.be/ng2Hxbrhr70 Show note LINKS: Come meet your fellow listeners to this podcast, dozens of our coaches and hundreds of business building warriors at our live event in May! Tickets are on sale now! TheProvenConference.com/orlando/ SilentSalesMachine.com - text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit <a class="ProsemirrorEditor-link" href= "https://silentsalesm
What does this episode say about amazon & marketplaces?
Leverage Amazon's In-Stock Head Start program to make inventory available for purchase as soon as it's shipped to FBA, potentially increasing early sales opportunities.
What does this episode say about supply chain & operations?
Understand that the Amazon Buy Box algorithm considers factors beyond just the lowest price, including Prime eligibility, shipping times to specific customer locations, and inventory proximity.
What does this episode say about conversion & cro?
Do not solely rely on repricers that chase the lowest price, as this can be ineffective if your inventory is not strategically positioned or if longer delivery times offset a lower price point.
What does this episode say about amazon & marketplaces?
Monitor customer delivery expectations closely, especially with the 'In-Stock Head Start' program, to avoid customer dissatisfaction caused by extended shipping times for Prime-eligible orders.
What does this episode say about amazon & marketplaces?
Utilize Seller Central’s order management (mobile app or desktop) to track sales accurately, differentiating between confirmed sales and pending inventory arrivals.
